Senior Online Reputation Strategist - fully remote within Europe (m/f/d)
At JobLeads our mission is to enable jobseekers to land a better job faster. On this mission we are digitizing every aspect of career coaching to make it accessible and affordable to every jobseeker worldwide.
We are active in 40+ countries and our products reach over 4 million users monthly. We are a fully remote company with a positive, diverse, and supportive culture.
We look for people who are curious, inventive, analytical and work to be a little better every single day. We aim to be smart, humble, hardworking and, above all, collaborative.
The Team:At JobLeads, we're a fast-growing international company on a mission to empower professionals in their job search journey. Our team is collaborative, open, and forward-thinking — we value autonomy, strategic thinking, and impactful execution. As part of our growing reputation and communications function, you'll work cross-functionally with customer service, marketing, product, and leadership teams to ensure our brand is consistently represented with integrity, authenticity, and trust across all digital channels.
Your Role:
As our Senior Online Reputation Strategist, you will lead the vision, strategy, and execution of our reputation management efforts across platforms such as Trustpilot, Sitejabber, Google Reviews, Reddit, and key social media channels. This is a senior, strategic role focused on building scalable systems, predictive risk management, and proactive storytelling — not day-to-day comment moderation.You will design and implement frameworks, lead cross-functional initiatives, and shape how our brand is perceived by customers, prospects, and the broader market.
What You’ll Be Doing:
Develop and drive JobLeads’ end-to-end online reputation strategy across all key digital channels
Create playbooks, processes, and frameworks for reputation management that are adopted company-wide
Lead cross-functional collaboration with Customer Service, Social Media, Marketing, and Product teams to align messaging and reputation KPIs
Train and equip internal teams with best practices for handling feedback and public interactions
Implement analytics-driven systems to proactively identify and mitigate potential risks to the brand’s reputation
Design and refine SLAs and escalation protocols — enabling fast, consistent responses without managing individual replies
Lead initiatives to amplify authentic customer stories, testimonials, and value-driven content across online platforms
Build a comprehensive reputation scorecard to track sentiment, issue resolution, and other critical metrics
Brief leadership on reputation trends, strategic risks, and emerging opportunities
What You’ll Need:
4+ years’ experience in a senior-level role in reputation management, brand strategy, communications, or a related field — preferably within a SaaS or digital-first environment
Proven track record in building and scaling online reputation strategies, including development of guidelines and cross-functional processes
Strong leadership and influencing skills with the ability to drive company-wide cultural alignment around brand reputation
Proficiency in reputation and social listening tools (e.g., Sprinklr, Zendesk, Brandwatch)
Strategic, data-driven mindset — experienced in using KPIs and scorecards to guide decision-making
Excellent communication, training, and project management abilities
Fluent in English; additional languages (e.g., Spanish, French, Portuguese) are a plus
Self-starter who thrives in a remote-first, flexible work environment
Nice If You Have:
Experience in digital PR or SEO strategy
Multilingual capabilities or experience managing global brand reputation
Understanding of online communities like Reddit and industry-specific forums
What You Can Expect On Board:
A strategic leadership role in a fast-paced, mission-driven company
Fully remote work with flexible hours and true autonomy
Performance-based bonuses tied to strategic reputation KPIs
A collaborative and transparent team culture
The opportunity to shape and elevate the brand of a leading job platform
If you’re passionate about building trust at scale, driving brand reputation through strategy, and leading with authenticity — we’d love to hear from you.
Please submit your application in English.
Originally posted on Himalayas
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