Social Media Manager & Content Creator

Requirements

• Understanding the basics and principles of design is important for maintaining high visual standards and ensuring the creative team can generate content that aligns with the social vision and what each platform needs,
• Strong project management skills (experience with Asana is a plus) and how to work with the team is essential for getting things done,
• Proficiency in video editing software such as Adobe Premiere Pro, Da Vinci Resolve, or equivalent tools to independency produce engaging video content suitable for social media,
• General knowledge of visual storytelling, composition, graphic design basics, camera operation, and lighting to maintain high-quality standards in self-produced social content,
• Social Media Managers need to be familiar with scheduling tools such as Sprout Social (Formlabs’ tool) or other platforms in the field and understand the importance of timing posts,
• Experience with Google Analytics, YouTube Studio, Salesforce, and platform based social media dashboards is critical for sharing the impact that is being made and adapting to improve performance

What the job involves

• Drive the direction and execution of Formlabs’ social media presence to raise brand awareness, promote key initiatives, and engage with a growing global community,
• From product launches and customer stories to behind-the-scenes moments and creator collaborations, you'll develop content that brings our brand to life across Instagram, TikTok, LinkedIn, YouTube, and more,
• This role blends strategy, storytelling, and hands-on content creation—especially video—to help grow our audience and build lasting connections,
• It’s a fast-paced, creative position at the intersection of marketing, product, and community,
• Create engaging video content for social media featuring applications, customers, and products,
• Make social media specific content from other marketing assets,
• Work closely with engineers and product team members to make compelling product-based video content,
• Manage Formlabs social media channels:,
• YouTube, LinkedIn, Instagram, X, TikTok and Facebook,
• Maintain social calendar for all channels,
• Manage engagements, comments and DMs,
• Identify growth opportunities by channel,
• Report on social performance across channels,
• Stay up to date on current social media trends and opportunities,
• Set goals and report on results monthly,
• Collaborate with talent branding to identify, onboard, and guide content creators, setting them up for success, and repurposing their finished content for use on Formlabs channels,
• Repurpose content from influencers to add content,
• Create social-specific campaigns for launches, marketing initiatives, customer stories, key events and more,
• Coordinate with the Creative and Content teams to source, concept, and develop social-specific assets to drive engagement and reflect the Formlabs brand,
• Manage product-related social posts to spread the word about new products, materials, updates, applications and more,
• Actively identify compelling user stories, customer experiences, and behind-the-scenes moments internally and externally that can be developed into engaging social content with a clear, impactful narrative,
• Expand social channels internationally and coordinate with Localization to keep the channels populated with content Foster Formlabs community on social media,
• Regularly engage with community members, creators, and partners on our social media channels to foster a positive brand image with authentic relationships, and demonstrate genuine appreciation for the users of our products,
• Collaborate with stakeholders across the organization to help address needs through social media,
• Being a Social Media Manager is an unstructured job due to its fast paced and often spontaneous nature,
• Social Media Managers should expect to rapidly jump between tasks and move at the speed of social media. No two days are the same,
• You could also work with Systems to create internal dashboards

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