Director of Sales and Market Development
About Strategus Strategus is a leader in Connected TV (CTV) innovation merging the precision of digital with the storytelling power of television. Our platform delivers performance-based CTV advertising solutions that connect exposure to outcomes, helping brands drive measurable business results. As the lines between TV, digital, and commerce continue to blur, Strategus is expanding into the next generation of performance-driven verticals and we're looking for a market builder to lead the way. About The Role We're seeking a Director of Sales & Market Development to join the Sales Leadership Team and drive revenue growth by opening and scaling new markets. This is a revenue-generating leadership role responsible for identifying, testing, and scaling opportunities across emerging verticals such as ecommerce, retail media, and CPG. The ideal candidate has a strong foundation in performance marketing strategies leveraging CTV and the ability to translate complex attribution and data strategies into ROI-driven sales outcomes. You'll combine hands-on deal execution with strategic market development creating playbooks that define how Strategus wins in new categories.
What You'll Do
- Open and Scale New Markets - Lead Strategus' expansion into high-growth verticals where performance CTV aligns with measurable marketing goals.
- Drive Revenue Growth - Own sales execution from prospecting to close within emerging verticals, establishing the first wave of scalable clients.
- Build GTM Strategies - Develop go-to-market frameworks that define positioning, value propositions, and playbooks for new verticals.
- Collaborate Across Teams - Partner with Product, Marketing, and Enablement to refine offerings, ensure product-market fit, and operationalize scalable models.
- Lead with Insights - Serve as a thought leader in performance CTV and emerging adtech trends, representing Strategus at industry events and panels.
- Contribute to Sales Leadership - Provide visibility, frameworks, and learnings from new market development to inform broader sales strategy and enablement.
You'll Measure Success By
- Revenue growth and client acquisition within new verticals
- Established GTM frameworks and scalable sales processes
- Market entry milestones and category adoption rates
- Vertical-specific case studies and ROI proof points
- Strategic contribution to overall company growth
What We're Looking For
- 8-10 years of experience in digital advertising, adtech, or performance marketing
- Proven ability to launch or scale new market segments or business lines
- Strong understanding of CTV, data-driven targeting, and attribution modeling
- Hands-on experience with Media Mix Models (MMM) and using data to guide marketing spend and optimize performance outcomes
- Background in developing and growing revenue within retail media networks and ecommerce ecosystems
- Entrepreneurial mindset with the ability to operate independently while collaborating cross-functionally
- Excellent communicator and storyteller with a track record of translating insights into ROI-driven strategies
Strategus is an equal-opportunity employer. We are committed to diversity and inclusion, as well as non-discrimination in employment. All qualified applicants receive consideration without regard to race, color, religion, gender, sexual orientation, national origin, age, veteran status, disability unrelated to performing the essential task of the job or other legally protected categories. If you're smart, scrappy and good at what you do, come as you are. We are committed to creating an inclusive environment. Salary: $150000 - $175000 per year Apply tot his job Apply To this Job