Marketing Manager - Analytics and Paid Ad Management.
We’re looking for a driven, detail-oriented and analytically minded Digital Marketing Manager to help us manage ad spend, attribution data and all things performance. This role bridges strategic oversight and hands-on execution, making it ideal for someone who understands paid media fundamentals, understands data-driven iteration, and is comfortable maintaining our sources of truth in both CRM and channel data.
- Remote friendly: qualified non-US applicants from AMER and EMEA will be considered
Who We Are Tellus is a fintech company that is unlocking the value of real estate. We’re innovating at the intersection of the personal savings and mortgage lending markets. We help renters become homeowners and we’re on a mission to wean people off of credit cards. Your Tellus credit score is based on your good financial behaviors like paying rent on time and saving money regularly. Our super-wallet app provides savings, investment and asset management features that accelerate wealth creation for everybody - you never earn less than 3% APY on idle money - and we deliver joy and delight through our Boost rewards system. Tellus was founded in 2016 by two Stanford and Berkeley grads as a real estate management and data company. Today we are a team of 30+ seasoned operators, engineers, personal finance geeks and product imagineers with a home base in Silicon Valley and a team distributed around the country and the world, allowing a work culture that encompasses a diverse global perspective. Our revenue has grown about 900% YoY since launch and we have powerfully positive unit economics on every user acquired. We are proud of the impact we are already having and we are just getting started. We pursue excellence together, we take risks and learn from mistakes; we are committed to improving outcomes with each iteration. We operate with integrity. We take ownership and are accountable to ourselves, our teammates, and our customers. We have a bias for action, when we discuss a course of action, we may disagree, but we always commit to executing together as a team. We are proactive, not reactive.
- *Key Role Responsibilities
Key Role Responsibilities Paid Media Management and Optimization Own day-to-day management of the spend on all paid channels, including budgeting, pacing, bid strategies, working with the integrated campaign manager on audience iteration, creative testing, and manual optimizations for growth. Continuously refine and improve our attribution models (channel, cohort, MMM-lite, multi-touch heuristics). Build and maintain campaign structures that support efficient spend, clean data, and clear performance insights. Ensure that dashboards give non-technical stakeholders instant clarity on performance drivers and blockers. Build, maintain, and automate dashboards and weekly marketing reports using tools like Looker Studio, BigQuery, HubSpot, or similar. Attribution Modeling and Performance Measurement. Insight Generation & Creative Feedback Loop providing the Creative and Integrated Campaigns teams with clear, digestible insights to fuel message testing, new concepts, and channel expansion. Work with our development teams to manage the flow of data from paid channels, web analytics tools, and our CRM (HubSpot) to ensure consistent sources of truth. Develop and track structured testing roadmaps including creative tests, targeting variations, landing page experiments, and funnel diagnostics. Proactively identify opportunities to eliminate waste, improve CAC, and scale profitable spend. Required Skills
- 5+ years of experience in a digital marketing, paid ad management, or growth role.
- Familiarity with digital advertising concepts, especially CAC, ROI, conversion and A/B testing.
- Google Ads, paid social ad platforms (Meta, LinkedIn, etc.), and Google Analytics mastery.
- Familiarity with email marketing, segmentation and audience building.
- Attribution Modeling and Performance Measurement.
- Strong organizational and communication skills for managing multiple external stakeholders.
- Proactive, data-informed mindset with a willingness to learn and adapt quickly.
Beneficial skills.
- Creative writing or copywriting experience for digital channels.
- Familiarity with tools like HubSpot, Hootsuite, MNTN or similar.
- Task management software experience.
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