Sr. Marketing Manager ( Retention & Lifecycle ) Remote

Our client, a top beauty company with a focus on health and wellness as well as aesthetic (hair loss and skin aging products) is seeking top talent on their growth team! About The Position We’re looking for a hands-on operator to take full ownership of our retention and lifecycle marketing engine across email, SMS, and subscription products. You’ll start by auditing everything — no stone left unturned — and then either optimize it or rebuild it from the ground up to drive revenue, repeat purchase rate, LTV/CAC ratio, and subscriber retention. You’ll be responsible for creating and executing performance-driven campaigns, setting up high-converting automations, improving CAC payback periods, and helping us increase the % of revenue driven from owned channels. You’ll also partner with the acquisition team to design post-click funnels that maximize every paid lead and work closely with our data team to ensure clean, mapped customer journeys from first click to final dollar. This is not a “manage the agency” role — you’ll be rolling up your sleeves and driving the outcomes. What you’ll do:

• Full-funnel retention and lifecycle strategy for all our product lines
• All email & SMS automations, flows, campaigns, segmentation, and deliverability
• Customer onboarding, post-purchase, cross-sell/upsell, winback, and churn-reduction

journeys

• Conversion-optimized landing pages and funnel architecture in partnership with

acquisition

• Retention analytics & attribution — e.g., what flows, campaigns, and product types drive

actual repeat revenue

• LTV modeling, MRR reporting, cohort views, and CAC payback improvement
• Copy, offer, and experience testing — from subject lines to multi-step funnels
• Retention experimentation roadmap, backlog prioritization, test velocity and outcome

tracking

• Lifecycle tech stack ownership, vendor evaluation, performance improvement
• Data cleanliness and tracking — work closely with data engineering to ensure full-funnel

clarity

• Leveraging AI tools and automation to increase workflow efficiency, accelerate testing

cycles, and identify revenue-driving insights

• Improving and optimizing quiz-based lead funnels — ensuring segmentation,

personalization, and lifecycle logic are tightly integrated to convert and retain customers effectively. Your success will be measured by how these metrics improve:

• Email/SMS Revenue %
• LTV/CAC
• Returning Customer Revenue
• Subscriber Retention
• MRR Growth

The ideal candidate has:

• Are a hands-on executor, not just a strategist or manager
• Have strong experience in DTC retention marketing (email, SMS, subscriptions) —

ideally in health, beauty, or wellness

• Obsess over performance metrics: LTV, CAC, MRR, CVR, cohort LTV/CAC
• Have built from scratch (or rebuild/optimized) retention systems before — and can

speak clearly to what worked

• Can identify system gaps fast, and drive solutions without needing step-by-step

guidance

• Love partnering with paid acquisition, data, and product to drive better funnel

performance

• Use AI as a multiplier — not a gimmick — and implement it into your workflow to drive

smarter testing, creative, and insights

• Think in systems: flows, loops, attribution, journeys
• Want to be held accountable to impact, not output
• Write clearly, think critically, and default to action over endless planning

Tools You’ll Use

• Klaviyo, Postscript
• Skio, Recharge, Loop
• Google Sheets, Looker, Northbeam
• Shopify, GA4

Our Core Values and what we built our culture around:

• WE THINK BIG: We have a forward-thinking, growth mindset and always consider the

big picture in our decisions

• PROACTIVE PROBLEM SOLVER: We use our problem-solving and analytical skills to

make data-informed decisions

• WE ARE COMFORTABLE BEING UNCOMFORTABLE: We work together to iron out

improvements or changes to achieve goals

• OPEN & HONEST COMMUNICATION/FEEDBACK: We communicate and share

feedback with each other with radical candor and transparency

• CONTINUOUS LEARNING & IMPROVEMENT: We are always improving the way we

work and challenging each other to bring new ways of thinking to the table

• PASSIONATE ABOUT WHAT WE DO: We strive to motivate and empower each other

to contribute to a positive team culture Competitive Compensation and Benefits:

• Competitive compensation, including performance-based bonus
• Unlimited PTO
• Flexible schedule
• Healthcare (medical, dental & vision) fully covered
• Gym membership credit – your physical and mental health is super important
• Kindle/Audible credits – We really value lifelong learning and personal development
• Free Products!
• Paid maternity/paternity leave
• Work anywhere / remote job

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