Product Marketing Manager job at Firecrawl in San Francisco, CA or Work from Anywhere
Title: Product Marketing Manager Location: San Francisco, CA (Hybrid) OR Remote-Global Department: Marketing & Growth Team Job Description: Salary Range: $120,000–$160,000/year (Range shown is for U.S.-based employees in San Francisco, CA. Compensation outside the U.S. is adjusted fairly based on your country's cost of living.) Equity Range: Up to 0.10% Location: San Francisco, CA (Hybrid) OR Remote Job Type: Full-Time (SF) OR Contract (Remote) Experience: 3+ years Firecrawl is the easiest way to extract data from the web. Developers use us to reliably convert URLs into LLM-ready markdown or structured data with a single API call. In just a year, we’ve hit millions in ARR and 70k+ GitHub stars by building the fastest way for developers to get LLM-ready data. We're a small, fast-moving, technical team building essential infrastructure for the AI era. We value autonomy, clarity, and shipping fast.
About the Role
We're looking for a Product Marketing Manager to own the intersection of product, developer experience, and go-to-market. You'll be the connective tissue between what we build and how the world discovers it—coordinating launches, crafting messaging, and building systems that scale.
What You'll Do
Own and coordinate product launches and Launch Weeks, managing multiple stakeholders, shifting timelines, and competing priorities across Product, Engineering, DevRel, and external partners Build GTM playbooks and messaging frameworks that work across different audiences—from indie hackers to enterprise teams Write technical content that serves developers' actual needs: launch assets, blog posts, documentation, and developer education materials Manage the monthly newsletter and collect product updates from teams across the company Use AI tools and LLMs to automate routine tasks, conduct market research, and analyze competitive positioning Write code utilities to track campaign performance, market trends, and developer sentiment Create partner onboarding workflows and coordinate joint marketing efforts across organizations with different planning cycles Build content and campaign systems that maintain quality during high-demand periods Conduct market research that provides actionable insights for product and marketing strategy Maintain brand consistency across multiple channels and partner collaborations Who You Are 3+ years in product marketing, preferably at a developer-focused or B2B SaaS company (Seed–Series B experience a plus) You can write—both technically and persuasively—for a developer audience You're comfortable building systems from scratch and iterating fast You've coordinated cross-functional launches with multiple stakeholders and tight timelines You have a high-agency mindset: you see what needs doing and start knocking things down Bonus: You've written code (even simple scripts) and can navigate technical conversations Benefits & Perks Available to all employees Salary that makes sense — $120,000-160,000/year OTE (U.S.-based), based on impact, not tenure Own a piece — Up to 0.10% equity in what you're helping build Generous PTO — 15 days mandatory, anything after 24 days, just ask (holidays excluded); take the time you need to recharge Parental leave — 12 weeks fully paid, for moms and dads Wellness stipend — $100/month for the gym, therapy, massages, or whatever keeps you human Learning & Development - Expense up to $150/year toward anything that helps you grow professionally Team offsites — A change of scenery, minus the trust falls Sabbatical — 3 paid months off after 4 years, do something fun and new Available to US-based full-time employees Full coverage, no red tape — Medical, dental, and vision (100% for employees, 50% for spouse/kids) — no weird loopholes, just care that works Life & Disability insurance — Employer-paid short-term disability, long-term disability, and life insurance — coverage for life's curveballs Supplemental options — Optional accident, critical illness, hospital indemnity, and voluntary life insurance for extra peace of mind Doctegrity telehealth — Talk to a doctor from your couch 401(k) plan — Retirement might be a ways off, but future-you will thank you Pre-tax benefits — Access to FSAs and commuter benefits (US-only) to help your wallet out a bit Pet insurance — Because fur babies are family too Available to SF-based employees SF HQ perks — Snacks, drinks, team lunches, intense ping pong, and peak startup energy E-Bike transportation — A loaner electric bike to get you around the city, on us Apply tot his job Apply To this Job