Marketing Associate, Live Journalism Events
Dow Jones is a leading news and information powerhouse, and they are seeking a Marketing Associate for their Live Journalism Events team. The role involves supporting marketing campaigns to generate leads and ticket sales for events, as well as collaborating with various teams to enhance marketing efforts.
Responsibilities
- Executing a multi-channel campaign plan to drive event leads and event ticket sales, including: email, digital media, social, print media, direct mail, partnerships etc
- Working closely with the audience team on data briefs to fuel your marketing campaigns
- Working with the product and brand marketing teams on the hand-off of creative assets and working closely with our internal design team to continue to innovate/evolve based on response
- Taking ownership of making updates to the various marketing websites, ensuring that all marketing websites are up to date with key proposition and event details
- Identifying and working with key marketing partners, including industry associations, membership organizations, media organizations, etc
- Providing on-site support at key events
- Handling purchase orders, invoices and cost management administration in relation to marketing campaigns
- Developing and maintaining clear dashboards/reports that summarize the performance of the marketing campaigns, across the pre-determined KPIs/metrics:
- Share top line numbers weekly with the management team
- Measure and manage campaign costs, efficiencies and drive ROI
- Analyze and identify actions to drive improved performance
- Produce monthly reports, with optimization and recommendations, for the management team
- Produce post-event reporting
Skills
- Willingness to work in our NYC (midtown) office 3 days every week
- 1-2 years marketing experience, ideally in B2B membership, publishing, events, media or agency equivalent
- Experience with the test-learn-measure approach
- Ability to analyze results and situations, get to solutions and make recommendations quickly
- Analytical skills and a data driven mindset, coupled with a passion for creativity and forward-thinking flair
- Experience taking responsibility for initiatives and exhibiting a positive ‘can do' attitude at all times
- Ability to embrace and drive change in a high pace environment
- Excellent written and verbal communication, along with strong interpersonal skills
- A keen customer-facing demeanor
- Bachelor's degree or equivalent experience preferred
- An understanding of subscription/membership models, with experience in direct marketing preferred
Benefits
- Comprehensive Healthcare Plans
- Paid Time Off
- Retirement Plans
- Comprehensive Insurance Plans
- Lifestyle programs & Wellness Resources
- Education Benefits
- Family Care Benefits & Caregiving Support
- Commuter Transit Program
- Subscription Discounts
- Employee Referral Program
Company Overview
Company H1B Sponsorship