Marketing Coordinator
Gen II Fund Services is seeking an organized, creative, and collaborative Marketing Coordinator to join their team. In this role, you will support the execution of marketing strategies, manage campaigns, and ensure consistent brand messaging across all channels, directly impacting the firm's market perception. The position involves assisting in marketing campaigns, digital marketing, and administrative coordination.
Responsibilities
- Assist in the development and implementation of marketing, advertising, and promotional campaigns
- Maintain the marketing calendar, ensuring all campaigns, social posts, and email blasts are scheduled and executed on time
- Collaborate with design and content leads to produce marketing assets (graphics, copy, videos) that align with brand guidelines
- Draft, schedule, and post content across social media channels (e.g., LinkedIn, Instagram, X, Facebook)
- Monitor social media community engagement and respond to comments and messages in a timely manner
- Assist in the creation and execution of email marketing campaigns (newsletters, drip campaigns) using marketing automation tools
- Drive data-backed decision-making by tracking campaign metrics and market trends, translating insights into performance reports and growth strategies
- Manage inventory of marketing materials and promotional items and place orders with vendors as needed
- Maintain the organization of documents and digital assets (photos, logos, videos) in the company’s internal database
Skills
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field
- 1-3 years of experience in a marketing role
- Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and Google Workspace
- Exceptional written and verbal communication skills; ability to write copy
- Strong project management skills with the ability to multitask and meet deadlines
- A keen eye for detail, proofreading, and ensuring brand consistency
- Ability to work in a fast-paced environment and adapt to changing priorities
- Experience with CRM software (e.g., Salesforce, HubSpot)
- Familiarity with content management systems (e.g., WordPress)
- Basic graphic design skills (e.g., Canva, Adobe InDesign/Illustrator)
- Knowledge of SEO/SEM best practices
Benefits
- Comprehensive benefits package
Company Overview