Retention Marketing Manager

About the position We're looking for a Retention Marketing Manager to join our team at Etsy and help implement a customer-first engagement strategy to drive buyer retention and long-term value. In this role, you will develop and implement automated lifecycle strategies across key owned channels—such as email, SMS, and push notifications—to deepen engagement with Etsy buyers, drive repeat visits, and grow customer lifetime value. This role works cross-functionally with partners in Product, Engineering, Analytics, Product Marketing, and Design to bring your strategies to life and continuously optimize performance through experimentation and iteration. The ideal candidate is a strategic and technically skilled marketer with a strong understanding of lifecycle marketing, campaign execution, and personalization. This role requires your presence in Etsy's Brooklyn Office once or twice per week depending on your proximity to the office. Candidates living within commutable distance of Etsy's Brooklyn Office Hub may be the first to be considered. Learn more details about our work modes and workplace safety policies here .

Responsibilities

• Develop and implement automated and personalized retention marketing strategies using email, SMS, push, and other owned channels
• Launch and optimize campaigns aimed at driving repeat engagement and deepening buyer relationships throughout their lifecycle
• Leverage customer data and insights to identify high-value segments for personalization and tailor messaging accordingly
• Manage end-to-end campaign execution using platforms such as Braze (or similar ESP/CRM tools)
• Analyze performance and apply findings to future strategies and experiment
• Proven platform expertise to implement end-to-end campaigns with Braze or similar ESP
• Stay current with industry trends and best practices in lifecycle and retention marketing marketing, mobile engagement, and digital marketing.
• Contribute to continuously improving team processes and efficiency by making recommendations and implementing measures that increases team agility
• Communicate and coordinate status updates, launch confirmations, ETAs, blockers, and dependencies on a weekly basis
• This role requires occasionally working outside of normal business hours such as weekends, late nights, or early mornings depending on campaign launch times and any urgent messages that need to be delivered
• Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy's discretion, or otherwise applicable with local law.

Requirements

• 5+ years of experience in a Retention Marketing role with a strong track record for complex campaign execution and performance impact
• Strong technical expertise in Braze or similar ESP platforms, with hands-on experience building and optimizing campaigns.
• Experience working closely with data science teams to design and execute experiments, such as A/B/n or multi-armed bandit tests
• Strong project management, delivering successful long term campaign execution and ability to work at a fast pace while handling competing priorities.
• Technical skill with a proven track record to quickly learn new skills and assimilate new technologies
• Accountability to deliver high quality work and are proactive to share new insights with peers and leadership
• Strong critical thinking skills coupled with a bias towards action so as to anticipate and navigate the constantly evolving marketing landscape
• Natural collaborator who is able to build positive relationships across the company and drive decision-making for cross-functional teams
• Understand CAN-SPAM/CASL/GDPR requirements and inbox deliverability standards
• Understand the basics of data segmentation and attribution, including knowledge of SQL
• Experience using HTML to build and personalize marketing communications

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