CRM Specialist

Welcome to Centr - the home of strength. We combine performance-driven equipment with world-class digital coaching and personalized training programs (born from Chris Hemsworth's personal wellness journey) to support every training style and level. From strength training and cardio to recovery, we build strength that lasts - inside and out. Headquartered in Southern California, our culture is grounded in respect, transparency, accountability, and collaboration. We believe real strength shows up every day - and we're building a team that does the same. Centr is seeking a CRM Specialist, based in Los Angeles (hybrid), to execute and improve lifecycle strategies that activate, engage, and retain our users. The Role This is a hands-on CRM Specialist role focused on executing, optimizing, and improving lifecycle campaigns and automations across email, push, and SMS. You'll work across Klaviyo (ecommerce) and Braze (mobile app), owning day-to-day campaign and automation execution while contributing ideas and recommendations that improve performance. This is not a passive execution role. You're expected to think critically, manage competing priorities, and step in wherever needed to keep campaigns moving.

Responsibilities

Execution & Delivery (Primary)

• Own the end-to-end delivery process of 5-10 weekly campaigns across email, push, and SMS, coordinating build and QA resources and stepping in hands-on when needed to keep timelines intact
• Regularly launch net new lifecycle automations (flows and canvases) to drive activation, engagement, retention, monetization, and growth
• Write campaign briefs with clear requirements, wireframes, and visual references that communicate intent to creative teams
• Build and support segmentation and personalization strategies across geos, demos, user goals, and content preferences
• Launch and manage regular A/B tests on campaigns and lifecycle automations
• Ensure brand and technical standards are met; spot and resolve errors during review to reduce revision cycles

Planning & Optimization

• Develop and present rolling 6-week campaign calendars
• Collaborate with CRM manager to develop rolling 6-week canvas and flow testing calendars
• Pull performance reports, interpret results, and suggest improvements
• Identify ways to improve CRM processes and strategy

Collaboration

• Coordinate with creative, marketing, and product stakeholders
• Absorb urgent or unplanned requests without derailing core work
• Help keep campaigns on schedule despite shifting priorities and dependencies

What Success Looks Like at 90 Days

• Independently developing and presenting 6-week campaign calendars
• Independently project managing evergreen campaigns for both ecommerce and mobile
• Absorbing one-off requests from other departments without dropping your core work
• Running weekly optimization tests on canvases and flows
• Starting to bring your own strategic recommendations to the table

Who Will Thrive Here

• You have excellent time management-not "pretty good," excellent. Multiple deadlines, competing priorities, last-minute changes. You don't drop balls
• You are an operator who can identify improvements and execute them end-to-end
• You communicate visually. You can wireframe an email, pull references, mock up in Figma. Creative teams understand what you want because you show them
• You have independent ideas. You're not waiting to be told what to improve. You see opportunities and bring them forward

The Hard Parts

• Keeping campaigns on schedule when multiple stakeholders control the review process
• Balancing steady-state campaign work with urgent one-off requests
• Balancing evergreen work with longer-term canvas and flow investments
• Operating across two platforms (Klaviyo and Braze) with different logic and interfaces

Requirements

• Bachelor's Degree or equivalent practical experience.
• 1-3+ years of CRM experience (internships count)
• Highly proficient in Braze or Klaviyo (you'll learn the other)
• Can wireframe and mockup emails in Figma (or similar)
• Strong project management skills - experience with Asana, Monday.com, or similar
• Comfortable with data: pulling reports, interpreting results, making recommendations
• Critical thinker with a problem-solving mindset
• Excellent interpersonal, presentation, communication, and writing skills

Helpful but not required:

• Startup experience
• Agency experience
• Experience with both Braze and Klaviyo
• Subscription mobile app experience
• Ecommerce experience
• Analytics platforms (GA4, Looker, Power BI)

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