CRM and Loyalty Specialist

Noodles & Company is a restaurant chain focused on creating meaningful connections through food. They are seeking a CRM & Loyalty Specialist to support the strategic creation and execution of customer relationship and loyalty initiatives that influence guest behavior and drive sales across loyalty members.

Responsibilities

• Support the development of loyalty and CRM strategies that drive member growth and engagement by actively participating in the monthly calendar planning with internal teams and agency partners
• Lead the tactical development and execution of Loyalty and CRM campaigns, including calendar management, campaign and creative briefs, proofing, A/B testing, audience segmentation, and deployment across email, push, and SMS
• Conduct thorough QA across creative, audience selection, offer configuration, and deployment to ensure a seamless guest experience and operational accuracy
• Assist in the execution and optimization of automated lifecycle programs (welcome, engagement, reactivation, birthday, etc.), ensuring journeys are functioning properly, optimized regularly, and aligned to guest behavior and business priorities
• Coordinate and maintain the details of the Loyalty and CRM campaign calendar in partnership with your manager and agency leads
• Analyze campaign performance and the CDP to provide weekly, monthly, and ad hoc insights, including campaign recaps, learnings, and optimization opportunities
• Support personalization efforts across key guest touchpoints by leveraging customer data and A/B test results to recommend new or enhanced ways to improve performance through more effective communication
• Support achievement of loyalty KPIs including member acquisition, engagement, frequency, offer redemption, and incremental revenue contribution
• Partner with culinary and operations teams to ensure loyalty offers and communications are operationally executable and enhance, not disrupt, the in-restaurant experience
• Monitor industry and competitor trends to help inform testing plans and future optimizations

Skills

• 1–3 years of relevant experience in marketing, advertising, CRM, or loyalty programs
• Strong attention to detail, organizational skills, project management, and comfort managing multiple workstreams
• Analytical mindset with the ability to interpret campaign performance and support data-informed decisions
• Ability to work effectively in a fast-paced, evolving environment, balancing independent execution with cross-functional collaboration
• Strong written and verbal communication skills
• Curiosity and interest in both the art and science of marketing, with a desire to continuously learn and grow
• Comfortable troubleshooting issues and adapting quickly as priorities shift
• Experience with marketing or analytics tools is a plus, including Airtable, Olo, Sparkfly, Figma, or Power BI

Benefits

• Eligible for annual performance bonus up to 10%
• Flexible paid time off
• Medical, dental, and vision insurance
• 401(k) and stock purchase discounts
• Paid maternity and paternity leaves, adoption, and surrogacy benefits
• Noodles Resource Groups – inclusive communities that foster belonging, build connections, and support your personal and professional growth
• Scholarship opportunities through Noodles Foundation
• Monthly technology stipend
• Discounts through our gift card program

Company Overview