Want Senior Manager, Digital Analytics - Remote US in Seattle, WA
Job title: Senior Manager, Digital Analytics - Remote US
Company: Holland America Line
Job description: Job Description
Welcome to Holland America Line, a premium cruise line dedicated to explorers, foodies and music lovers who want to explore the world on perfectly sized, refreshingly spacious ships filled with one-of-a-kind experiences.
Weâ??re looking for an amazing Senior Manager, Digital Analytics to fill this role. Youâ??ll be responsible for building a framework for media measurement including mediaâ??s contribution to business performance and efficiency metrics and consistent KPI readouts for in-market results. These insights will be used to optimize digital media strategies across channels.
Hereâ??s a summary of what Holland America Line is looking for in its Senior Manager, Digital Analytics. Is this you?
Responsibilities
- Data analysis and reporting, drafting tests, and identifying growth opportunities, for day-to-day account execution
- Lead paid media measurement tools and methodology to evaluate paid media profit contribution to Holland America Line
- Create dashboards and campaign performance reports, along with data visualizations for presentations
- Lead internal media team communication and presentation of analysis to executive (marketing) leadership
- Work closely with eCommerce and analytics teams to drive holistic measurement efforts in an effort to improve channel KPIs
- Develop a thorough understanding of the customer journey to report on the impact of paid media campaign strategy, execution and optimization.
- Collaborate with broader marketing and commercial teams to share learnings and best practices. Test, iterate, and improve on paid media messages, copy, landing pages, and targeting strategies.
- Additional duties as assigned.
- 8+ years of Media or Marketing Analytics experience
- Familiarity with ad platforms and technologies (Meta & Google, etc.)
- Experience in Paid Media across multiple digital paid media channels, including search, display, and social
- Advanced knowledge of the capabilities of Paid Media trafficking platforms such as Google Ads, Microsoft Advertising, Search Ads 360, and Facebook Business Manager
- Highly proficient in the use of various analytics related programs such as Google Analytics and Facebook Analytics and has a working knowledge of advanced analytics platforms such as Adobe Analytics
- Understanding of attribution and true-lift tools and measurement capabilities.
- Advanced knowledge of Excel including pivot tables, VLOOKUPs, and simple macro
- Proficient in their use of various data visualization programs such as Tableau, Google Data Studio, and PowerPoint
- Understanding of advance analytics and data tools including Power BI and snowflake
- Leadership skills and the ability to lead and motivate a team, providing guidance, coaching, and fostering a positive work environment.
- Must be legally authorized to work in the United States. Holland America is unable to sponsor or take over sponsorship of employment visas at this time (e.g., H-1B status).
- Cruise and Travel Privileges for You and Your Family
- Health Benefits
- 401(k)
- Employee Stock Purchase Plan
- Training & Professional Development
- Tuition & Professional Certification Reimbursement
- Rewards & Incentives
- Base Salary Range: $ 99,900.00 to $ 134,800.00. The range is applicable for the labor market where the role is intended to be hired. Final base salary is directly related to each candidates' qualifications and experience uniquely.