Campaign copywriter (Remote, PL)

✍️ We’re Hiring: B2B Growth Copywriter (Demand Generation) If you know how to turn messaging into pipeline - not just content - and you actively use AI to work faster, test more, and improve results, keep reading. We’re looking for a B2B Growth Copywriter to join our global Demand Generation team and own the messaging layer behind our campaigns, landing pages, and ABM programs. This is not a “blog writer” role. �� This is about writing, testing, and optimizing content that drives conversions and revenue - powered by AI.

What you’ll actually do •    Write and optimize high-performing LinkedIn & Google Ads copy •    Run A/B tests on messaging, headlines, and value propositions across campaigns and landing pages •    Own messaging for landing pages (Unbounce) and continuously improve conversion rates •    Create ABM-focused content for target accounts and segments •    Support email campaigns and SDR outreach with clear, compelling messaging •    Develop SEO-driven content aligned with business intent (not fluff) •    Improve website messaging across solutions, products, and key pages •    Work closely with demand gen, product marketing, and sales to align messaging with real market needs •    Use AI tools (e.g., ChatGPT, Claude, etc.) to generate, iterate, test, and scale content faster •    Continuously experiment with multiple messaging angles using AI to improve performance

What success looks like •    �� Improved conversion rates across landing pages and campaigns •    �� Stronger CTR and engagement across paid media •    �� Consistent A/B testing cadence leading to measurable performance gains •    ⚡ Increased content velocity and testing output using AI •    �� Clear AI-driven visibility into what messaging works (and why) •    �� Messaging that resonates with target audiences and drives action •    �� Content that contributes to pipeline and revenue, not just traffic

What we’re looking for

•    2–3+ years of experience in B2B copywriting, content, or growth marketing •    Proven ability to write conversion-focused copy (ads, landing pages, emails) •    Hands-on experience using AI tools to enhance content creation, testing, and efficiency •    Strong interest in testing, experimentation, and performance marketing •    Understanding of B2B audiences and complex products/services •    Ability to adapt messaging across different personas and industries •    Experience with SEO content targeting real business intent •    A mindset of continuous learning, iteration, and optimization •    Experience working in born in the cloud/cloud native companies - Must have

Why this role? •    You’ll directly impact campaign performance and pipeline growth •    Work in a team that actively leverages AI to scale marketing impact •    Be part of a performance-driven growth organization •    Opportunity to grow quickly into a more strategic role

We offer •    Opportunity to design and develop complex integration solutions •    Stable employment – permanent job contract •    Flexible working hours to help you keep the work-life balance and find time for your hobbies •    Partnership approach & communication respecting individual needs and employee development plan ideas •    Possibility to gain professional experience and learn from global industry experts •    Stable project & diversified working environment •    Periodical events and contests for employees (business runs, paintball, etc.) •    Private medical healthcare & Multisport card •    IT-specific, friendly dress code that you will become a fan of •    Attractive employee referral program and bonuses 

  If you’re a copywriter who thinks like a marketer - and uses AI to move faster, test more, and win more - we’d love to talk.

Sapiens is an equal-opportunity employer. We value diversity and strive to create an inclusive work environment that embraces individuals from diverse backgrounds. Please send your resume in English.