PPC Specialist (Google + Meta)
About the Role
Were hiring a PPC Specialist (Google + Meta) to plan, launch, and optimise high-performing paid campaigns for local service businesses (e.g., painting contractors). Youll own full-funnel performance on Google Ads and Meta Ads, turning data into decisions that drive qualified leads, lower CPL, and improve ROI.
What Were Looking For (Non-Negotiable)
- 2+ years managing and optimising Google Ads and Meta Ads for lead-generation
- Hands-on experience with Local Service businesses; LSA experience is a plus
- Deep knowledge of campaign structure, keyword/audience strategy, bidding, and creative testing
- Strong analytics skills with GA4; comfortable building reports and translating insights into actions
- Excellent English communication; highly detail-oriented and deadline-driven
- Proven track record hitting CPL/ROAS targets and scaling budgets responsibly
If you haven't directly managed Google and Meta campaigns end-to-end, do not apply.
KPIs & Expectations
- Hit or beat target CPL and ROAS across Google + Meta
- Consistent weekly lead volume and pipeline growth for local services
- Rigorous A/B testing on creatives, copy, landing pages, and audiences
- Clear weekly reporting with insights and next steps (not just numbers)
- Perfect campaign hygiene and documentation in our PM/CRM stack
What You'll Do
- Plan, build, and optimise Google Search/Performance Max, Meta Lead/Conversion campaigns
- Do keyword research, audience building, and competitor analysis
- Write compelling ad copy; brief or iterate on visuals; align landing pages for conversion
- Run structured experiments (bids, budgets, placements, creatives, LPs)
- Monitor budgets daily; reallocate spend to highest-return segments
- Report performance, diagnose bottlenecks, and recommend improvements
- Stay current on platform updates and roll out new features tactically
Tools you'll use: Google Ads, Meta Ads Manager, GA4, Google Tag Manager, Looker Studio, ClickUp, GoHighLevel (GHL), AgencyAnalytics.
Why Join Us?
- Compensation: $1,000 $1,400 USD/month
- Remote, supportive, growth-oriented team (we follow the EOS model)
- Performance raises and bonuses, paid time off, work-from-home flexibility
- Real ownership: your work directly impacts revenue and partner success