Director of Brand Experience & Creative

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Director of Brand Experience & Creative

Shape the Voice. Elevate the Experience. Define the Future of Vacatia.

At Vacatia, we�re redefining vacation ownership � modernizing the guest and owner journey, refreshing industry perceptions, and building a brand that stands apart. As we continue to grow, we are looking for a bold, strategic creative leader to bring our story to life across every touchpoint.

The Director of Brand Experience & Creative will lead the strategy, development, and execution of Vacatia�s brand identity, creative direction, and customer-facing experience. This role ensures consistency, innovation, and emotional resonance across digital, on-property, marketing, sales, and corporate channels.

This is an opportunity for a visionary brand builder who thrives at the intersection of storytelling, design, hospitality, and performance marketing � someone who can translate strategy into compelling creative that strengthens loyalty, engagement, and brand perception.

Why You�ll Love Working at Vacatia

• Define a Growing Brand: Lead the evolution of a hospitality brand transforming its industry.
• Creative Ownership: Set the creative vision across marketing, digital, on-property, and internal brand touchpoints.
• Strategic Influence: Partner closely with executive leadership to align brand strategy with business growth objectives.
• End-to-End Impact: Shape the full guest and owner journey � from awareness to booking to on-property experience.
• Collaborative Culture: Work cross-functionally with Sales, Marketing, Operations, Product, and HR to build a unified brand voice.

Your Impact

• Develop and lead Vacatia�s overarching brand strategy, ensuring clarity, consistency, and differentiation in the marketplace.
• Oversee creative direction across digital, social, performance marketing, property collateral, sales materials, and internal communications.
• Elevate the on-property brand experience, ensuring visual identity, messaging, and guest touchpoints reflect Vacatia�s promise.
• Build and manage a high-performing creative team, including designers, content creators, and agency partners.
• Establish and maintain brand standards, guidelines, and governance processes across departments and properties.
• Partner with Marketing to align brand storytelling with demand generation and revenue objectives.
• Leverage customer insights, data, and market trends to evolve messaging, positioning, and experience strategy.
• Drive innovation in visual identity, content strategy, and experiential design to strengthen emotional connection and loyalty.
• Manage creative budgets, timelines, and external vendor relationships to ensure high-quality execution and ROI.

What You Bring

• Bachelor�s degree in Marketing, Communications, Design, or a related field; advanced degree a plus.
• 10+ years of progressive brand, creative, or marketing leadership experience, including team management.
• Proven track record building and evolving consumer-facing brands, ideally within hospitality, travel, real estate, or lifestyle industries.
• Strong portfolio demonstrating expertise in brand strategy, creative direction, and multi-channel campaign execution.
• Experience leading cross-functional initiatives that connect brand strategy to measurable business outcomes.
• Deep understanding of digital marketing, content strategy, UX principles, and experiential brand design.
• Exceptional storytelling, presentation, and communication skills.
• Ability to balance big-picture vision with hands-on execution and operational rigor.
• Strong leadership presence with the ability to inspire teams and influence senior stakeholders.

Join Us

At Vacatia, we�re not just refreshing our brand, we�re redefining how vacation ownership feels, looks, and connects. If you�re a strategic, creative leader ready to build a brand that inspires loyalty and elevates experience at every touchpoint, we invite you to join us and help shape the next chapter of Vacatia.

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