Lead Specialist, Partner Co-Marketing Event Activation

Lead Specialist, Partner Co-Marketing Event Activation

Lead high-impact co-marketing event activations with enterprise partners, delivering integrated experiences that drive engagement, pipeline, and measurable business growth.

About the Role

As a Lead Specialist, Partner Co-Marketing Event Activation, you will play a critical role in delivering high-quality, customer-facing event experiences in partnership with enterprise organisations such as hyperscalers.

This is a hands-on, delivery-focused role where you will own key components of partner event strategy and execution — translating shared objectives into seamless, integrated activations across pre-event, onsite, and post-event phases.

You will work cross-functionally with marketing, sales, product, and external partners to ensure every activation is aligned, impactful, and commercially effective, while also acting as a subject matter expert and coach to more junior team members.

Key Responsibilities

Partner Activation Planning & Integration

• Lead the development of activation briefs aligned to partner goals, audience needs, and business outcomes
• Coordinate integrated promotional plans across internal teams and external partners
• Ensure alignment across pre-event, onsite, and post-event activities
• Adapt activation plans in response to evolving partner requirements within agreed governance

Event Execution (Onsite & Digital)

• Deliver end-to-end activation plans including partner touchpoints, sessions, executive moments, and experiential elements
• Ensure all partner commitments are met with high standards of quality and operational readiness
• Act as the on-site lead for issue resolution, quickly managing risks and maintaining delivery momentum

Cross-Functional Collaboration

• Partner with marketing, sales, product, and operations teams to align messaging, targeting, and follow-up strategies
• Provide clear and consistent stakeholder updates on progress, risks, and dependencies
• Ensure a seamless “one team” experience across all contributors

Measurement, Lead Flow & ROI

• Embed measurement frameworks into activations, including lead capture, engagement tracking, and follow-up actions
• Support reporting on event performance, including pipeline influence and lead outcomes
• Capture insights and lessons learned to inform future activations

Quality Assurance & Team Development

• Review and refine partner-facing assets to ensure accuracy, consistency, and brand alignment
• Reduce revision cycles through strong upfront quality control
• Coach and support junior team members on best practices in event activation and partner engagement

Key Deliverables

• Partner activation briefs with defined objectives, audience, success measures, and integrated plans
• Detailed activation plans and run-of-show documentation
• High-quality partner-facing assets (e.g. messaging, scripts, signage, follow-up materials)
• Post-event summaries including performance insights, partner feedback, and recommendations

Skills & Experience

• Experience delivering complex, customer-facing events or marketing activations
• Strong understanding of B2B or enterprise marketing, ideally with partner or co-marketing exposure
• Proven ability to manage end-to-end event execution, including onsite delivery
• Excellent stakeholder management skills across internal teams and external partners
• Strong organisational skills with the ability to manage multiple priorities in fast-paced environments
• Experience working with performance metrics, lead capture, and campaign measurement
• High attention to detail, with a focus on quality and execution excellence
• Ability to troubleshoot and problem-solve in real time during live events
• Experience mentoring or supporting junior team members is advantageous

Why Join Pearson?

At Pearson, we are the world’s learning company, operating in more than 70 countries. We combine world-class educational content and assessment with services and technology to enable more effective teaching and personalised learning at scale.

This role offers the opportunity to work on high-profile, strategic partnerships and deliver impactful event experiences that directly contribute to business growth. Compensation:

Compensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific location. As required by the California, Colorado, Hawaii, Illinois, Maryland, Minnesota, New Jersey, New York State, New York City, Vermont, Washington State, and Washington DC laws, the pay range for this position is as follows:

The minimum full-time salary range is between $119,000 – $221,000.

This position is eligible to participate in an annual incentive program, and information on benefits offered is here.

How to Apply

Interested candidates are invited to submit their resume and a cover letter outlining their qualifications and experience to https://pearson.jobs/.

Pearson is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Application Deadline

Applications will be accepted through Apr 2nd, 2026. This window may be extended depending on business needs.