Director, Marketing Operations & Governance
Role Overview
This role has two connected mandates: what's allowed (governance, policy, compliance, risk) and how work gets done (operating model, workflows, handoffs, SLAs). Both are needed to operationalize the strategic vision. Without governance, execution is inconsistent and risky. Without process, governance is theoretical.
This role is responsible for defining how marketing operates at scale. It establishes the governance frameworks, operating model, and process structures required to enable consistent, compliant, and efficient execution across teams, channels, and regions.
The focus is on creating clarity: how work flows, who owns decisions, how risks are managed, and how standards are maintained. This role ensures that strategy can be executed in a structured, repeatable, and scalable way.
This role operates in a B2B SaaS environment with complex workflows, account-based engagement models, and global execution requirements.
Key Responsibilities
Establish Governance Frameworks & Policy
Develop and maintain the governance charter. Define how marketing operates within clear guardrails by establishing governance structures, decision rights, and policies for data usage, consent, audience management, and channel engagement. Enforce data ethics guardrails and channel policies.
Design the Marketing Operating Model
Build and evolve the end-to-end operating model that defines how work flows from intake through execution and optimization. Establish workflows, handoffs, SLAs, and clear ownership across all stages of the journey lifecycle. Define the intake process by which the roadmap priorities become actionable briefs to channel teams.
Drive Role Clarity & Decision Accountability
Define and maintain RACI structures across key workflows and decisions. Eliminate ambiguity by ensuring teams understand responsibilities, ownership, and escalation paths. Partner with Enablement team lead to ensure all teams understand their RACI assignments.
Ensure Compliance, Quality & Operational Consistency
Own the governance review process including risk assessments, sign-off criteria and audit trail. Implement governance review processes with legal, privacy and brand. Monitor adherence to standards across teams and regions, and proactively address gaps, risks, or inconsistencies.
What We Are Looking For
The ideal candidate has managed or co-managed governance and compliance in B2B SaaS or enterprise environments. Must have experience in delivering an enterprise level Governance charter, Operating Model and experience with global requirements for audits and enforcement.
Qualifications
- 6+ years in B2B marketing, with experience in Global Governance
- Proven experience in Governance policies, process and enforcement
- Experience in developing operating models and related items such as RACI, workflows and SLAs
- Experience working closely with complex global organizations and creating frameworks that can be adopted and scaled