Media Planner - Paid Social

Company Description

EVERSANA INTOUCH® is a global, full-service marketing agency network serving the life sciences industry, and is the first – and only – agency network to be part of a fully integrated commercialization platform through EVERSANA®. We provide next-generation creative and media services, enterprise solutions and data analytics services for clients. We get fired up when people talk about getting—and staying—healthy. That’s where we find our inspiration: in the very human experiences of patients, doctors, and even each other. Then, we collaborate on ways to make caring for one’s health more achievable, connecting patients and physicians with the information and tools they need. We embrace diversity in backgrounds and experiences. Improving patient lives around the world is a priority, and we need people from all backgrounds and swaths of life to help build the future of the healthcare and the life sciences industry. We believe our people make all the difference in cultivating an inclusive culture that embraces our cultural beliefs.

Job Description

ABOUT EVERSANA MEDIA: EVERSANA Media work exclusively to service health and life sciences clients across the maturity spectrum. We are a full-service media agency with special expertise across disease areas, as well as oncology and rare disease. Our strategic experience includes driving client goals and strategic imperatives across HCP/Professional and Consumer audiences through the use of omnichannel, direct-to-patient (DTP), hyper-targeted CTV, performance and lead generation campaigns. We are at the forefront of healthcare marketing, empowering clients to connect with patients, caregivers and clinicians in meaningful ways while achieving strategic growth. WHAT DOES A MEDIA PLANNER, PAID SOCIAL DO? We are seeking a Paid Social Media Planner to join the activation paid social media team at EVERSANA INTOUCH. The Media Planner is responsible for developing and executing paid social activation campaigns across social media platforms. This position combines the media planning and hands-on media buying role, ensuring campaigns deliver measurement results aligned with client objectives. Key Responsibilities: Strategy & Planning

• Develop paid social media strategies aligned with client goals and KPIs
• Identify audience segments, targeting tactics and platform/channel mix (Meta, TikTok, LinkedIn, etc.)
• Forecast budgets, reach and performance metrics

Media Buying & Execution

• Set up, manage and optimize paid social campaigns across platforms and partners
• Identify performance trends, optimization opportunities and monitor pacing and delivery to ensure efficiency and performance
• Implement A/B testing for creative and audiences

Analytics & Reporting

• Track and analyze campaign performance; provide actionable insights
• Contribute to regular reports highlighting key metrics, learnings and recommendations

Collaboration & Communication

• Partner with creative teams to ensure ad formats and messaging align with platform best practices
• Work with analytics teams to refine measurement framework and attribution models
• Stay current on platform updates, trends and emerging opportunities

Additional Responsibilities

• Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias.
• All other duties as assigned

Qualifications

WHAT ARE WE LOOKING FOR?

• Bachelor's degree in marketing, communications, business or a related field
• 2-4 years of experience in paid social media planning and buying, preferably in an agency setting
• Hands-on keyboard biddable paid social media experience
• Knowledge and experience with a variety of social platforms including Meta, Reddit, X, LinkedIn, Pinterest, Snapchat and YouTube and each platform’s Ads Manager
• Strong understanding of audience targeting, biddable strategies, and campaign optimization
• Detail-oriented with strong math aptitude and organizational skills
• Proficiency in analytics tools and Microsoft Excel

PREFERRED SKILLS:

• Agency experience and understanding of pharmaceutical advertising, regulations and compliance within the social media space
• Platform certifications (i.e. Meta Blueprint, LinkedIn Marketing Solutions, etc.)

WHY JOIN EVERSANA MEDIA?

• We are not a traditional agency. Our Complete Commercialization model marries all facets of clinical commercialization, giving both biotech and pharmaceutical companies an entirely new way to bring a drug to market. If you are interested in gaining a more holistic view of the healthcare value chain, this is the perfect place for you.
• The opportunity to work with a passionate and innovative team at the cutting edge of health and life sciences.

Join EVERSANA Media and be part of our mission to revolutionize healthcare, with new models, reduced costs for patients, and better, more supportive programs. Additional Information OUR CULTURAL BELIEFS: Patient Minded I act with the patient’s best interest in mind. Client Delight I own every client experience and its impact on results. Take Action I am empowered and empower others to act now. Grow Talent I own my development and invest in the development of others. Win Together I passionately connect with anyone, anywhere, anytime to achieve results. Communication Matters I speak up to create transparent, thoughtful and timely dialogue. Embrace Diversity I create an environment of awareness and respect. Always Innovate I am bold and creative in everything I do. Our team is aware of recent fraudulent job offers in the market, misrepresenting EVERSANA. Recruitment fraud is a sophisticated scam commonly perpetrated through online services using fake websites, unsolicited e-mails, or even text messages claiming to be a legitimate company. Some of these scams request personal information and even payment for training or job application fees. Please know EVERSANA would never require personal information nor payment of any kind during the employment process. We respect the personal rights of all candidates looking to explore careers at EVERSANA. EVERSANA is committed to providing competitive salaries and benefits for all employees. If this job posting includes a base salary range, it represents the low and high end of the salary range for this position and is not applicable to locations outside of the U.S. Compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). More information about EVERSANA’s benefits package can be found at eversana.com/careers. EVERSANA reserves the right to modify this base salary range and benefits at any time. From EVERSANA’s inception, Diversity, Equity & Inclusion have always been key to our success. We are an Equal Opportunity Employer, and our employees are people with different strengths, experiences, and backgrounds who share a passion for improving the lives of patients and leading innovation within the healthcare industry. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion, and many other parts of one’s identity. All of our employees’ points of view are key to our success, and inclusion is everyone's responsibility. Consistent with the Americans with Disabilities Act (ADA) and applicable state and local laws, it is the policy of EVERSANA to provide reasonable accommodation when requested by a qualified applicant or candidate with a disability, unless such accommodation would cause an undue hardship for EVERSANA. The policy regarding requests for reasonable accommodations applies to all aspects of the hiring process. If reasonable accommodation is needed to participate in the interview and hiring process, please contact us at [email protected]. Follow us on LinkedIn | Twitter Apply tot his job Apply To this Job