Ecommerce & Web Specialist

Department: Marketing

Reports to: eCommerce Site Strategy Manager

Pay Grade: 12-E Coordinator/Entry-Level Support

Pay Range: $49,000 - $56,000/year Job Summary:

The Ecommerce & Web Specialist plays a key role in supporting the performance, functionality, and growth of Thistle Farms’ digital storefront. This role blends operational execution with data-informed strategy, ensuring that product listings, site performance, and user experience align to drive engagement and revenue.

Working closely with the eCommerce Website Manager, this position supports the full product lifecycle, executes website updates and campaigns, and leverages analytics to improve conversion rates and reduce friction in the customer journey. This role also provides technical support for frontend enhancements and site maintenance, contributing to a seamless and high-performing online experience that supports the organization’s mission.

Supervisory Responsibilities

• None

Duties/Responsibilities

eCommerce Operations & Product Lifecycle

• Lead the launch and maintenance of approximately 200 product listings annually across Shopify, Shopify POS, and Faire

• Ensure accuracy of product descriptions, metafields, tags, and SEO keywords

• Collaborate with cross-functional partners, including Product Lifecycle Coordinator and Finished Goods Manager, to ensure seamless product data flow

• Support execution of promotional strategies, including discount setup and implementation in alignment with marketing campaigns

Data-Driven Website Optimization

• Monitor and analyze website performance using Google Analytics 4 (GA4) and Microsoft Clarity

• Identify trends, user behaviors, and drop-off points within the sales funnel

• Translate insights into actionable improvements, including landing page optimization, upsell/cross-sell strategies, and layout enhancements

• Continuously evaluate and improve user journeys to reduce friction and increase conversions

Technical Content Support & Site Maintenance

• Conduct regular website audits to ensure functionality, performance, and user experience consistency

• Support maintenance of design systems (e.g., Figma) to ensure UI alignment across the site

• Assist in troubleshooting and resolving technical issues within the CMS

Frontend Development & Integrations

• Utilize HTML, CSS, and JavaScript to support customizations and enhancements beyond standard platform capabilities

• Maintain GitHub and Shopify integration, including version control and deployment processes

• Assist with technical aspects of website updates and enhancements

Website Development & Optimization Projects

• Support major website initiatives, including the 2026 retail website refresh

• Conduct research, user interviews, and usability assessments

• Document and recommend optimized user flows and site improvements