Category Insights Manager

Mission Statement:

We are Black Rifle Coffee Company, a veteran-founded company serving premium, fresh-roasted coffee to people who love America.  We have a love for coffee, dogs, the outdoors, America, and most importantly, our customers!  We are more than a product and more than a company; we are a culture.  A culture full of motivated people who roll up their sleeves and get the job done with integrity, love, innovation, and radical transparency.  Join us as we take action on our commitment to provide quality coffee and give back to the veteran and first responder communities and those who support it.

Job Summary

Job Details

Key Responsibilities: 

• Category Insights and Analysis 

• Analyze syndicated data, shopper trends, and competitive performance 

• Develop insights that support account strategies and category recommendations 

• Support line review storytelling and help build the national narrative that can be customized by customer 

• Retailer and Customer Engagement 

• Present category insights and recommendations to key retail partners 

• Support customer business planning with clear, data-driven insights 

• Partner with Sales to prepare selling decks, assortment proposals, and shelf strategies 

• Performance Support 

• Track category performance across channels using syndicated and internal data 

• Identify distribution, market share, velocity, and pricing opportunities 

• Support reporting needs for Sales and Revenue Growth Management 

• Cross-Functional Collaboration 

• Work within Insights COE to align methodologies and reporting 

• Coordinate with Channel and Customer teams to apply insights to execution 

• Support innovation validation efforts by providing category context and macro trends 

• Insights Delivery 

• Be resourceful in building insights and stories using limited or incomplete data 

• Recommend practical solutions grounded in the realities of customer environments 

Education and Skill Requirements 

• Bachelor’s degree in business, marketing, analytics, or related field 

• 4–6 years experience in Category Management or CPG insights 

• Proficiency with Nielsen or Circana platforms 

• Experience presenting directly to retailers in formal and informal settings 

• Strong analytical skills and ability to simplify data for action 

• Ability to work independently, adapt quickly, and operate in fast-paced growth environment 

Position Type/Expected Hours of Work/Physical Requirements 

This is a full-time position and may require long hours and may require weekend and nights work per events. 

• Travel Requirements: 25% 

• While performing the duties of this job, the employee is regularly required to, stand, sit; talk, hear, and use hands and fingers to operate a computer and telephone keyboard reach, stoop kneel to install computer equipment. 

• Specific vision abilities required by this job include close vision requirements due to computer work. 

• Light to moderate lifting is required. 

• Ability to uphold the stress of traveling. 

• Regular, predictable attendance is required 

• Moderate noise (i.e. business office with computers, phone, and printers, light traffic). 

• Ability to work in a confined area. 

• Ability to sit at a computer terminal for an extended period of time. 

Other Duties  

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

Agency Disclaimer: Black Rifle Coffee Company does not accept unsolicited resumes from staffing agencies, search firms, or third parties. Any resume submitted in the absence of a signed agreement will become the property of Black Rifle Coffee Company, and no fee will be paid. Please do not contact our team regarding recruiting services.