Strategist (Creative)

About Kyra

Kyra is a profitable, founder-led business with ten years in the influencer marketing industry. We have built long-term relationships with some of the world's leading consumer brands including H&M, SharkNinja and Coty, delivering influencer marketing services at scale.

Kyra is now entering its next phase of growth, expanding its technology platform built on a decade of proprietary data, enterprise relationships and deep category expertise. The platform enables brands and agencies to plan, execute and measure influencer marketing at scale. It is AI-native, subscription-based, and designed for organisations investing significantly in creator marketing.

This is a zero-to-one moment for a business that already has the customers, credibility and commercial foundation to succeed.

As a Strategist at Kyra, you’ll lead the development of platform-native campaign strategies that combine creative storytelling with measurable brand impact.. You’ll own the strategic direction from pitch through to post-campaign, turning insights into bold creative concepts that resonate across TikTok, Instagram, YouTube, and beyond.

You’ll collaborate closely with Client Solutions, Campaign Management, Paid Media, and Business Development to deliver campaigns that are not only beautiful—but effective. This role is ideal for a beauty-savvy strategist who’s confident turning data into narrative, client goals into creative, and trends into opportunities. Location: UK (Remote) Salary: £60,000 - £70,000 per annum (dependent on experience) Reporting to: Strategy Director

What You’ll Be Doing

Strategic Campaign Development

• Lead the end-to-end development of campaign strategies—from audience profiling and creator casting logic to content formats, messaging, and performance KPIs

• Work cross-functionally with internal teams to craft compelling platform-native campaign concepts that align with brand tone and commercial goals

• Write high-quality briefs and strategic decks that inspire both clients and creators

Insights, Data & Measurement Strategy

• Define and refine measurement frameworks for success across CPV, ER, and platform-specific KPIs

• Use first-party, platform, and audience data to inform targeting, creative direction, and optimisation

• Partner with Paid Media and Client Solutions to interpret results and make strategic recommendations

Trend Forecasting & Cultural Analysis

• Lead cultural listening, market research, and platform trend tracking within the beauty category

• Translate emerging insights into actionable campaign ideas and brand opportunities

• Support new business efforts by contributing trend insights and POVs for decks, pitches, and proposals

Client Engagement & Strategic Advisory

• Join client calls to present strategic recommendations and explain the “why” behind campaign decisions

• Collaborate with Account and Campaign Leads to respond to briefs and evolve campaign strategy based on feedback

• Act as the strategic lead across your client portfolio—building relationships rooted in value and clarity

What You Bring

Strategy Experience in the Creator Space

• 5–7+ years in strategy, planning, insights, or branded content—ideally in a creator, beauty, or social-first brand

• Deep knowledge of platform behaviours, content formats, and the creator economy across TikTok, Instagram, and YouTube

TikTok Fluency

• Deep understanding of TikTok culture, trend cycles, and platform-native audience behavior.

• Able to translate brand identities into authentic, scroll-stopping creator content

Data-Driven Thinking

• Comfortable working with performance metrics, audience data, and platform insights

• Ability to structure frameworks, make data actionable, and present performance narratives clearly

✍️ Creative & Commercial Acumen

• Exceptional brief-writing, storytelling, and presentation skills

• Strong client presence with the ability to articulate ideas confidently and drive strategy forward.

What Makes You Stand Out

• A hybrid thinker who blends logic with creativity, intuition with structure

• Experience owning strategy across multiple live campaigns and strategic touchpoints

• Passion for beauty, social culture, and pushing the boundaries of what creator content can do

Benefits

We’re a remote-first team, giving you the flexibility to work from wherever you do your best work Annual Time Off: 25 days PTO + bank holidays, 4 company-wide days off (Kyra Days), 3 wellness days, and paid sick leave each year Growth: Annual Learning & Development budget to invest in your skills. Rewards: Annual bonus scheme to recognise great work Healthcare coverage for US-based team members

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Support

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