Senior Influencer Marketing Manager

At Medialicious, we’re a global growth marketing partner powering the expansion of fast-growing social gaming brands. Headquartered in Gibraltar, our mission is simple: to be the industry leader through deep domain expertise, constant innovation, and strategic scale. We are seeking a strategic Senior Influencer Marketing Manager to set a multi-brand strategy across multiple markets. You will work alongside the Head of Media and Partnerships to develop the long-term influencer marketing strategy for our portfolio of brands, shaping how influencers drive brand growth, audience expansion, and business performance.

Key Responsibilities

Influencer & Streamer Strategy

● Develop and lead the overarching Influencer strategy across all brands, shaping how Influencers/creators drive awareness, engagement, and acquisition throughout the funnel.

● Define the creator portfolio mix (macro, mid-tier, micro, streamers, influencers) to meet brand and performance objectives.

● Build and refine the influencer operating model including sourcing frameworks, contracting structures, compensation models, content guidelines, and performance levers.

● Identify new growth opportunities across YouTube, Twitch, Kick, Instagram, Facebook, TikTok, and emerging platforms to increase scale and competitive advantage.

● Build and manage high-value relationships with Influencers, streamer talent, agencies, and management teams—focusing on long-term partnership health and predictable output.

Campaign Leadership & Performance Management

● Oversee the end-to-end Influencer/creator lifecycle: sourcing, strategic planning, vetting, negotiation, briefing, activation, optimization, and ongoing iteration.

● Develop a reporting and tracking solution, using both existing and exploring new tools, to allow campaign KP measurements from soft awareness numbers to clicks and conversions.

● Partner cross-functionally with Performance channel owners, CRM, Creative, BI/Analytics, and Product to ensure creator initiatives ladder into broader channel strategies and business goals.

● Develop and champion a rigorous testing agenda for formats, hooks, creators, and integrations across paid and organic distribution.

● Ensure all Influencer content adheres to regulatory, platform, and market-specific compliance requirements for social casino.

Requirements

● Experience leading influencer/creator/streamer programs end-to-end, ideally within gaming, social casino, iGaming, entertainment, or mobile apps.

● Demonstrated success running performance-driven creator programs with measurable KPIs (CTR, CPV, CPA, ROAS).

● Strong expertise in creator analytics, audience assessment, brand safety, and performance evaluation.

● Excellent negotiation, communication, and partnership management skills.

● Highly organized, proactive, and capable of leading multiple initiatives simultaneously in fast-paced environments.

● Fluent in English.

Nice-to-Haves

● Experience in social casino, iGaming, mobile gaming, or revenue-driven creator programs.

● Passion for gaming, streaming culture, and U.S. creator trends.

● Understanding of integrated marketing and the role that Influencer marketing plays across the funnel.

● Experience working in rapid-growth or start-up environments.

● Comfortable leading independently in distributed teams. Diversity and Inclusion We pride ourselves on providing a safe, fun and inclusive place to work. We’re a diverse company who acknowledges and celebrates our employees regardless of their gender, sexuality, race, culture, age, disabilities, religion or beliefs. It's simple, if you’re good at what you do and passionate about it, you’ll feel welcome when you join.