Senior Product Marketing Manager, Customer Acquisition, arenaflex Prime Gaming Marketing
Join the arenaflex Prime Gaming Marketing team as we revolutionize the gaming entertainment industry for millions of players worldwide. At arenaflex, we're building an industry-leading gaming service where players come to discover, play, buy, and subscribe to the world's best video games. We're seeking a customer-obsessed, innovative, and data-driven Senior Product Marketing Manager (PMM) to drive our customer acquisition strategy and define the next chapter of gaming entertainment.
A Day in the Life
As a Senior Product Marketing Manager, you'll be part of a dynamic team that's passionate about creating seamless, engaging gaming experiences. Your day will be a blend of strategic planning, cross-functional collaboration, and data-driven decision-making. You'll navigate complex marketing landscapes, craft compelling narratives that drive global impact, and develop marketing strategies that resonate across diverse markets. You'll work with teams worldwide to build and execute campaigns that strengthen our brand presence and drive business growth.
Key Responsibilities
• Develop and deliver the marketing strategy to maximize customer acquisition, focusing on traffic and conversion.
• Build partnerships across the immediate and broader organization, identify potential new traffic channels, and rapidly launch initiatives to test effectiveness and scale.
• Grow and evolve existing traffic channels, driving the strategy, initiatives, and tracking mechanisms for continuous improvement.
• Partner with Product, UX, and GTM teams to develop best-in-class landing page experiences and messaging to drive customer conversion.
• Build a deep understanding of traffic and conversion, and step up as the subject matter expert and thought leader in your domain. Regularly dive deep and inspect key metrics, work with data science teams to surface and analyze new metrics as needed. Identify patterns and key insights, surface in weekly/monthly business review mechanisms, and drive continuous learning and improvement.
• Manage the end-to-end execution of marketing campaigns: Define message & copy, drive legal reviews, provide & drive creative brief, define target customer segments, drive localization, campaign building, launching, and performance tracking. Demonstrate hands-on leadership in developing and executing new initiatives from concept to completion. Leverage merchandising teams, marketing channel SMEs, and Tech/BI teams to scale & automate.
• Manage multiple initiatives simultaneously, navigating ambiguity and shifting priorities in a fast-paced environment.
• Adapt global strategies to meet local needs — identify country-specific nuances that require tailored approaches to maximize adoption and engagement while meeting legal requirements.
About the Team
Our arenaflex Prime Gaming team is a passionate group of innovators dedicated to creating seamless, engaging gaming experiences. We're committed to breaking down barriers and connecting players globally through advanced technology and creative marketing approaches.
Basic Qualifications
• 6+ years of professional non-internship marketing experience
• Ability to juggle multiple priorities and make things happen in a fast-paced, dynamic environment; strong bias for action
• Excellent verbal and written interpersonal skills; ability to work successfully with and influence all levels of an organization
• Strong analytical and quantitative skills; ability to use hard data and metrics to back up assumptions and evaluate outcomes
• Experience with digital marketing tools and analytics platforms, and willingness to learn new tools
Preferred Qualifications
• MBA or advanced degree
• Background in customer acquisition, growth marketing
• Gaming industry experience
• Experience with subscription-based services
Compensation and Benefits
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits.
Inclusive Culture
Our inclusive culture empowers arenaflexians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.
Equal Opportunity Employer
arenaflex is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Apply Now
Ready to join the arenaflex Prime Gaming Marketing team and define the next chapter of gaming entertainment? Apply now to this exciting opportunity and take the first step towards a rewarding career with arenaflex.
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Join the arenaflex Prime Gaming Marketing Team
As a Senior Product Marketing Manager, you'll be part of a dynamic team that's passionate about creating seamless, engaging gaming experiences. Your day will be a blend of strategic planning, cross-functional collaboration, and data-driven decision-making.
Key Responsibilities
- Develop and deliver the marketing strategy to maximize customer acquisition, focusing on traffic and conversion.
- Build partnerships across the immediate and broader organization, identify potential new traffic channels, and rapidly launch initiatives to test effectiveness and scale.
- Grow and evolve existing traffic channels, driving the strategy, initiatives, and tracking mechanisms for continuous improvement.
- Partner with Product, UX, and GTM teams to develop best-in-class landing page experiences and messaging to drive customer conversion.
- Build a deep understanding of traffic and conversion, and step up as the subject matter expert and thought leader in your domain.
- Manage the end-to-end execution of marketing campaigns.
- Manage multiple initiatives simultaneously, navigating ambiguity and shifting priorities in a fast-paced environment.
- Adapt global strategies to meet local needs.
About the Team
Our arenaflex Prime Gaming team is a passionate group of innovators dedicated to creating seamless, engaging gaming experiences.
Basic Qualifications
- 6+ years of professional non-internship marketing experience.
- Ability to juggle multiple priorities and make things happen in a fast-paced, dynamic environment.
- Excellent verbal and written interpersonal skills.
- Strong analytical and quantitative skills.
- Experience with digital marketing tools and analytics platforms.
Preferred Qualifications
- MBA or advanced degree.
- Background in customer acquisition, growth marketing.
- Gaming industry experience.
- Experience with subscription-based services.
Compensation and Benefits
Our compensation reflects the cost of labor across several US geographic markets.
Inclusive Culture
Our inclusive culture empowers arenaflexians to deliver the best results for our customers.
Equal Opportunity Employer
arenaflex is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Apply Now
Ready to join the arenaflex Prime Gaming Marketing team and define the next chapter of gaming entertainment? Apply now to this exciting opportunity and take the first step towards a rewarding career with arenaflex.
Apply Now ``` Apply for this job