Campaign Coordinator

Martin Retail Group is a local retail marketing specialist providing strategic solutions for global brands. The Campaign Coordinator will oversee accounts, plan, execute, and optimize digital campaigns while collaborating with the Campaign Management team and ensuring adherence to best practices throughout the campaign life cycle.

Responsibilities

• Work closely with Campaign Management team to implement campaigns and provide media solutions
• Create and manage Insertion Orders including reconciling invoices for payment
• Understand agency’s digital and audience strategy to be able to effectively communicate with agency partners, clients and stakeholders and integrate into media plans
• Demonstrate diligence, attention to detail and adherence to programmatic and addressable best practices throughout the full programmatic campaign life cycle
• Maintain and organize campaign-specific materials in team’s shared document repository
• Handle daily campaign maintenance, including internal questions regarding tracking and status of various campaigns utilizing Media Ops reporting, email correspondence, and/or Teams communication channels
• Assist in the development of client-facing campaign performance reports as needed
• Manage the creation, QA, and delivery of insertion orders based on client requests
• Assist in monitoring the delivery of campaign assets from Traffic / Ad Ops teams and responsible for providing additional relevant campaign documentation to trading teams in preparation for campaign launch
• Responsible for campaign QA process to ensure accurate campaign taxonomy, implementation, pacing, and performance
• Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing
• Work with media partners to share media performance reporting and to ensure accurate platform implementation

Skills

• 4-year degree in advertising, marketing, or relevant field
• 1 year agency and media experience in fast-paced, live, programmatic offerings preferred
• Proven track record of interpersonal skills to work with a variety of people in different internal departments, as well as and external vendors and clients across the US
• Must contribute positively to team culture and thrives in both collaborative and independent work environments
• Outstanding organizational and communication skills and enjoys working in a fast-paced environment
• Exceptional experience with digital media planning and buying including programmatic
• Strong communication skills, verbal and written, and presentation skills
• Strong analytical and data-driven decision-making skills
• Great work ethic and detail oriented
• Client-focused with a strong sense of urgency
• Working knowledge in Microsoft Office Suite with intermediate to advanced understanding of Excel, or willingness to expand skillset

Benefits

• Medical coverage
• Dental
• Vision
• Disability
• 401k
• Paid time off

Company Overview