Director, On Premise Channel Lead - Remote (EST...
Job SummaryThe Director, On-Premise (Non-Alc) is responsible for driving brand engagement, managing key trade partnerships, and leading program execution within the on-premise/HORECA channel.This role requires a balance of strategic thinking and hands-on execution, with a strong focus on building relationships, delivering impactful activations, and supporting trade advocacy and education initiatives. You'll partner closely with internal teams and external stakeholders to bring brand strategies to life at both national and local levels.Key Responsibilities
- Account Management & Activation
- Build and maintain relationships with key on-premise accounts
- Lead guest marketing execution and ensure alignment with brand strategy
- Oversee and execute activations and on-premise programs
- Trade Advocacy, Education & Training
- Develop and deliver trade education programs, including training modules and brand academies
- Act as a subject matter expert supporting field coaching and execution
- Drive engagement initiatives with trade partners
- Partnerships & Influencer Engagement
- Establish localized brand partnerships to enhance market presence
- Collaborate with influencers and trade professionals to build brand advocacy
- Support execution of influencer and earned media campaigns
- Program Execution & Collaboration
- Partner cross-functionally with internal teams to align on strategy and execution
- Support trade shows and industry events
- Ensure programs are executed in line with brand standards and objectives
- Reporting & Operations
- Track and report on program performance and KPIs
- Manage budgets, expenses, and CRM updates
- Maintain clear communication with internal and external stakeholders
- 5+ years of sales and/or marketing experience (beverage or CPG preferred)
- Experience managing direct reports
- Strong relationship-building and networking skills
- Valid driver's license and ability to travel within the market (up to ~40%)
- Excellent communication, presentation, and public speaking abilities
- Proven ability to collaborate across teams and stakeholders
- Strong business acumen and proficiency in Microsoft Office tools
- Understanding of social media and its role in brand activation
- Willingness to work non-traditional hours, including evenings and weekends
- Salary rage: $100,000 to $ 120,000 plus potential 10% discretionary bonus opportunity
- Communication Allowance: $150 monthly
- Wellness Benefit: $50 monthly
- Health & Wellness: Comprehensive medical, dental, and vision coverage to support you and your family
- Unlimited Paid Time Off: Generous flexibility to support work-life balance and personal well-being
- Paid Holidays: Company-observed holidays to ensure time to recharge and disconnect
- Equipment Provided: Company-issued tools to set you up for success from day one
- Growth Opportunities: Clear paths for professional development, skill-building, and internal mobility
- Innovative Work Environment: Collaborate with high-performing, creative teams in a fast-paced, supportive culture
- Referral Bonus Program: Earn rewards for bringing great talent into the organization
- Self-recorded video interview
- Video interview with the hiring manager (must be on camera)
- Video interview with panel (must be on camera)