Marketer for mobile cannabis wellness app
• Marketer for mobile cannabis wellness app
- Location: Los Angeles, CA, USA
- Salary Range: 120-140k per year**
• Your Perfect Dose (YPD) is an iOS and Android mobile app that helps users fine-tune their cannabis dosing to meet their needs without unwanted side effects. We are looking for a marketing manager who can understand user needs and our value proposition then design and execute marketing efforts to build user awareness and engagement with YPD.
- Key Responsibilities
- Marketing & Brand Development:
- Design and execute a branding strategy for YPD based on user needs and YPD values
- Identify and define target user audiences, both end users and partners
- Create messaging and identify the best channels to reach these audiences.
- Execute marketing campaigns—design creatives, deploy ads, evaluate performance.
- Provide regular feedback and insights to the YPD team to ensure marketing aligns with user needs.
- Requirements**
• Proven experience setting up and running marketing campaigns in relevant domains
- Ability to track, interpret, and present performance metrics.
- Strong understanding of digital marketing analytics and optimization strategies.
- The YPD app is currently available on the App Store and Google Play store. We think initial efforts should focus on:
- Understanding user needs and how the YPD app meets them
- A review of our marketing efforts and results to date
- Comment on our current focus on building user awareness as well as getting an initial group of highly motivated users in a niche market
- Qualifications**
• Brand development and testing
- Marketing campaign development and testing
- Experience marketing across social media platforms
- Good communications and team building skills
- Taking initiative in creating and implementing marketing efforts
- Good communication in this project is essential, so lots of feedback and progress reporting will be needed.
- Job Type: Contract
- Pay: $80,000.00 - $140,000.00 per year
- Work Location: Remote
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