[Remote] Sr. Marketing Campaign Manager
Note: The job is a remote job and is open to candidates in USA. Everyday Speech is a no-prep digital curriculum focused on teaching social, behavioral, and communication skills to educators. The Senior Marketing Campaign Manager will be responsible for executing growth-focused campaigns, ensuring alignment with sales efforts, and optimizing marketing processes to drive user acquisition and revenue growth.
Responsibilities
- Own the planning, execution, and optimization of growth-focused campaigns across acquisition, expansion, and lifecycle motions
- Translate strategic priorities into clear campaign briefs, timelines, and execution plans across multiple simultaneous workstreams
- Coordinate cross-functional inputs (Product Marketing, Sales, RevOps) to ensure campaigns launch on time and with quality
- Build campaigns that are operationally simple, focused, and repeatable — not bespoke or one-off
- Execute on campaign elements including email production across audience segments and outreach motion types
- Partner closely with the inside sales team to ensure sequences, playbooks, and outbound motions are well-supported, current, and operationally clean
- Own campaign inputs that feed IS pipeline: lead handoff quality, sequence alignment, and audience segmentation
- Help maintain shared visibility into what's in market, what's converting, and what needs to change
- Maintain campaign best practices across tools (HubSpot, CRM, lifecycle tooling)
- Build and maintain clean workflows, campaign tracking, and marketing data
- Partner with RevOps to ensure accuracy of pipeline reporting and revenue attribution
- Identify operational gaps and proactively improve systems and processes
- Define and maintain clear success metrics for campaigns
- Build reporting and surface insights on what is working, what isn't, and why — with a focus on funnel-level signal over surface metrics
- Run structured experiments and document findings in a way that builds institutional knowledge
- Help the team distinguish signal from noise as GTM motions develop and mature
Skills
- 7+ years of experience in campaign management, demand generation, or revenue-facing marketing
- Hands-on HubSpot expertise (or comparable marketing automation and CRM platforms)
- Proven experience in B2B SaaS or EdTech, ideally with PLG or high-velocity, low-ACV acquisition motions
- Strong written communication skills — able to write audience-appropriate copy and document clearly for a team
- Comfortable working at the intersection of marketing and sales, with the ability to operate fluently in both worlds
- Highly organized, detail-oriented, and biased toward action informed by data
Benefits
- Cigna Health Insurance – 100% premium coverage for team members & dependents
- Dental & Vision Coverage – 100% premium coverage for team members & dependents
- 3% Employer-Match on 401(k)
- $50K Life Insurance / AD&D
- Flexible PTO Plan & Sick Leave Policy
- 16 Weeks of Paid Parental Leave
- Home Office Reimbursements
- Book & Learning Stipend
- Meaningful Employee Experience Initiatives
- Every Other Friday Off After 90 Days!
Company Overview