[Remote] Director of Events & Field Marketing

Note: The job is a remote job and is open to candidates in USA. G2 is the world's largest and most trusted software marketplace, and they are seeking a Director of Events & Field Marketing to elevate and execute their events and field marketing strategies. This role involves managing a team, driving awareness and engagement through various events, and collaborating with cross-functional teams to ensure consistent brand experiences.

Responsibilities

• Shape and execute G2's combined event and field marketing strategy across four key areas: owned and internal events, tradeshows and conferences, partner/customer events, and regional field marketing activations
• Use events and field programs to drive awareness and engagement with prospects and develop loyalty and growth with customers
• Player-coach who can build and grow a high-performing, engaged team of events and field marketing professionals
• Partner with the broader brand team to create a compelling and consistent experience across all event and field touchpoints, from invitation to registration to in-person
• Partner with the sales and demand gen marketing teams to identify and activate in-person event and field revenue growth and renewal opportunities
• Oversee the development and execution of G2's North American field marketing program, including executive dinners, roundtables, lunch and learns, partner co-marketing, sponsorships, and ABM-aligned regional activations
• Ensure field marketing programs are tightly integrated with G2's account-based motion, working with demand gen and sales leadership to align target accounts, messaging, and follow-up
• Work with the communications team to develop event and field agendas and content, as well as an internal speakers bureau, identifying key opportunities to leverage and showcase G2's thought leadership platform
• Provide event support for large-scale employee events and subject matter expertise to other internal teams, like Employee Success, People and Recruiting
• Apply a global lens and growth mindset to all of G2's event and field activations
• Travel up to 40% of time required
• Managing and mentoring a growing, hybrid (remote and in-office) team — directing and delivering on G2's event vision
• Evolving G2's event strategy, helping to define our positioning and story, while ensuring we effectively communicate it to all stakeholders (buyers, sellers, partners, employees, and the software technology industry)
• Leading the development and execution of key G2 owned events, such as G2's annual Reach conference, Dreamforce reception, and newly launched AI in Action Roadshow
• Assisting with the planning and execution of large-scale employee events like G2's annual Kickoff event
• Developing an events marketing program of tradeshow and conference sponsorships and activations intended to drive brand and revenue growth
• Align with partner marketing to identify and activate at key partner events and opportunities
• Continuing to build and expand G2's successful customer events program, like our in-person customer advisory board meeting and Best Software Award winners dinner
• Manage G2's customer-facing review booth program, supporting 40+ customers with review generation at their in-person events
• Keeping G2's customers at the heart of our events programs, building upon our G2 Reviews and customer advocacy efforts to ensure that all touchpoints elevate our partners and customers (both buyers and sellers) and their voices
• Partnering with the broader marketing team to ensure that all events are properly promoted and supported
• Building out G2's event measurement approach and plan, reporting to marketing and revenue leadership on successes and challenges

Skills

• 10+ years of experience in events and/or field marketing, with experience leading teams to deliver successful B2B marketing activations
• Demonstrated experience overseeing field marketing or regional/ABM-driven programs, including a track record of marketing-influenced opportunity and pipeline production
• Possess a fanatical attention to detail and logistical components for event and field program planning
• Demonstrate the ability to lead and grow a team, set goals, delegate responsibilities, hold teams accountable for outcomes, and provide thoughtful, learning-oriented feedback
• Experienced at developing high-touch event and field programs targeting key decision makers and industry leaders
• Strong understanding of ABM frameworks and how field marketing fits within a broader account-based motion
• Ability to develop processes that result in more effective event and field execution and cross-team collaboration
• Prior experience and deep knowledge of the software technology and corresponding events landscape
• Strong platform proficiency across Salesforce and G-Suite
• Sense of ownership and pride in your performance and its impact on the company's success
• Based in Chicago
• Previous experience as a G2 customer
• Cross-functional project experience at a software technology company
• Possess relationships with leading software, marketing, and IT conferences and events

Company Overview