[Remote] Director, Content Strategy & Thought Leadership

Note: The job is a remote job and is open to candidates in USA. Risepoint is an education technology company that provides world-class support and trusted expertise to more than 100 universities and colleges. They are seeking a Director, Content Strategy & Thought Leadership to advance their brand and reputation through impactful storytelling and integrated marketing initiatives across various channels.

Responsibilities

• Develop and execute an integrated content strategy across digital, social, experiential, and print to produce brand-aligned content that increases awareness, affinity, and association with our brand pillars through a thought leadership lens
• Design an omnichannel content calendar to bring the content strategy to life while also maximizing the value of reports, events, and other key activities, collaborating with Internal and External Communications
• Inform and implement SEO, AEO, and other digital reputation strategies via PESO
• Craft integrated campaigns centered around key moments, such as conferences and report releases
• Establish a data-driven approach to content development and performance, leveraging analytics, testing, and emerging digital trends
• Ensure all content aligns with our voice, tone, and messaging framework, editing content as needed
• Lead executive thought leadership planning and execution for the CEO and other key C-suite leaders through ghostwriting, editorial planning, and ongoing audience development
• Identify and prioritize conferences, industry events, awards, and forums where Risepoint and its leaders can build meaningful visibility and credibility
• Manage the full lifecycle of event participation — from abstract submissions and speaker prep to logistics, on-site presence, and post-event content amplification
• Collaborate with Public Affairs and our PR agency to shape and support executive public appearances, including podcast features, media interviews, byline opportunities, and speaking engagements

Skills

• 10+ years of experience in thought leadership, content strategy, marketing, or a closely related field — ideally with exposure to more than one of these disciplines
• Demonstrated ability to build and execute full brand campaigns from concept to completion, with a working understanding of how AEO and SEO inform content strategy
• Experience developing social media channel strategies (LinkedIn and YouTube experience especially valued) that support integrated campaigns
• A track record of building compelling executive thought leadership presences and collaborating with PR teams on earned media efforts
• The ability to translate narrative and positioning into content and campaigns that move audiences
• Exceptional writing skills — you can capture each leader's unique voice and the brand's voice, leveraging each as appropriate
• Experience owning content calendars across multiple channels and keeping complex workstreams on track
• Comfort with measurement and reporting, and an understanding of how paid fits into a broader brand strategy
• Familiarity with the conference and podcast landscape in education, technology, or a similarly ideas-driven industry
• Background in B2B, higher education, or EdTech
• Direct experience partnering with or supporting a senior leader on communications planning and execution
• Familiarity with analytics platforms and a habit of letting data inform decisions

Company Overview