[Remote] Marketing Operations Specialist

Note: The job is a remote job and is open to candidates in USA. Latitude is a media research firm powered by Lumiere, seeking a Marketing Operations Specialist to drive awareness and interest among potential buyers. The role involves managing multi-channel campaigns, building targeted prospect lists, and optimizing email campaigns to ensure effective outreach.

Responsibilities

• Identify target accounts and ideal customer personas across media and technology; translate them into segmented audiences we can market to
• Build and enrich targeted prospect lists, mapping decision-makers and buying signals to power multi-touch, one-to-many campaigns
• Update PowerPoint decks tailored to common hand-raiser segments that the Research and Client Solutions team customizes for specific prospects
• Plan, execute, and optimize segmented email campaigns in HubSpot; A/B test subject lines and content to decide what to keep, kill, or rebuild
• Run paid LinkedIn campaigns and the analytics behind them, translating performance data into clear, actionable recommendations
• Support our presence at industry conferences and events: pre-event audience-building and post-event follow-up campaigns
• Score inbound and outbound engagement, qualify hand-raisers on fit and intent signals, and route them to the right senior team member
• Run regular campaign performance reporting and share with the team what’s working and what isn’t

Skills

• A bachelor's degree in business, marketing, communications, or a related field
• Up to 2 years in marketing operations, demand generation, or email/lifecycle marketing — at a research firm, agency, or B2B company. Internship experience welcomed
• At least 1 year of that experience in an in-person or hybrid setting
• Hands-on experience with a CRM (HubSpot), and list-building / data enrichment tools (Seamless, Apollo, ZoomInfo, LinkedIn Sales Navigator, or similar)
• Beginner to Intermediate PowerPoint and Excel skills for campaign assets and internal reporting
• Comfort with metrics: conversion rates, response rates, and basic A/B reads

Benefits

• Generous parental leave and abundant vacation time
• Top-notch health and dental insurance
• 401k
• Flexible hours & locations - work where you want and tailor your time to your life. We welcome remote locations and personalized schedules.
• Learning environment - related to the point above, we encourage constant personal and professional learning and back that up with individualized education initiatives.
• Challenge and advancement - opportunities to improve, take on new roles and even change course. We encourage and actively support everyone’s continued development

Company Overview