[Remote] Senior Marketing Manager, Growth
Note: The job is a remote job and is open to candidates in USA. EVgo is one of the nation’s largest public fast charging networks for electric vehicles, committed to building a sustainable business that powers transportation and protects the planet. The Senior Marketing Manager, Growth will be responsible for enhancing EVgo's visibility across various platforms and optimizing customer experience at charging sites. This role involves managing Google Business Profiles, local SEO, and collaborating with cross-functional teams to drive marketing initiatives.
Responsibilities
- Own EVgo’s Google Business Profile (GBP) strategy and broader business listings presence across Google, Apple Maps, PlugShare, and other key discovery platforms
- Manage listing management workflows, listing accuracy, optimization, and insights end-to-end from “coming soon” through site launch and ongoing updates
- Lead local search and ai initiatives focused on EV charging discovery, including regional keywords, site amenities, and coming soon pages
- Manage listing updates tied to site maintenance, temporary outages, and reopening status so drivers have accurate information when stations are up or down
- Expand localized marketing efforts through map platforms, social content, and listing-based promotional opportunities
- Designs and implements A/B tests to optimize SEO/AI performance and conversion rates
- Ensures consistency, accuracy, and optimization of all content, images, internal linking, and business information
- Own relationships with key external partners and vendors including Google, Apple, Yext, PlugShare, and related platforms
- Lead signage optimization for new sites, ensuring on-site branding, visibility, and wayfinding support discovery and help drivers confidently locate EVgo chargers
- Collaborates cross-functionally with marketing, content, and web development teams
Skills
- Typically requires a minimum of 12 years of related experience with a Bachelor's degree; or 8 years and a Master's degree; or a PhD with 5 years experience; or equivalent experience
- Experience managing multiple Google Business Profiles and optimizing landing pages for conversion, including proficiency with bulk management tools such as the GBP API or third-party local SEO management platforms
- Experience using AI tools and agents to support day-to-day job functions, improve efficiency, and enhance productivity is a plus
- Experience managing business listings, listing management, location data, and local SEO for a consumer-facing brand
- Proven ability to lead cross-functional initiatives across marketing, product, operations, and external vendors
- Extremely detail oriented, with a high bar for accuracy and consistency across customer-facing platforms
- Highly data driven, with strong analytical skills and the ability to connect marketing activity to business outcomes
- Excellent written and verbal communication skills
Benefits
- Health & Wellness: Medical, dental, and vision coverage, plus mental wellbeing support and wellness programs
- Financial Benefits: 401(k), Health Savings Account (HSA) and Flexible Spending Accounts (FSA) for medical and dependent care, life and disability insurance
- Work-Life Support: Uncapped paid time off, enhanced parental leave, and Employee Assistance Program (EAP)
- Care Navigation & Support: Access to Health Advocate services for help with claims, provider searches, and care decisions
- Flexible Care Options: Telehealth services for convenient, low-cost access to care
- Growth & Development: Mentorship programs and opportunities for career growth and internal mobility
- Additional Perks: Monthly Tech Stipend, one-time home office setup reimbursement, Volunteer time off, commuter benefits, and employee focused programs
- Discretionary target cash bonuses
- Restricted stock units (subject to Board Approval)
- Comprehensive benefits package including health, life, and disability insurance
- Unbounded paid time off including parental leave
- 401(k)
Company Overview