Director, Customer Marketing & Advocacy – Strategic Customer Experience, Community Building, Executive Briefing Center Leadership, and Advisory Board Management

About arenaflex

arenaflex is a global leader in innovative technology solutions, delivering transformative experiences to thousands of customers worldwide. Our mission is to empower every client to achieve their full potential through cutting‑edge products, exceptional service, and a relentless focus on customer success. At arenaflex, we believe that the most powerful stories come directly from the people who use our solutions every day. By amplifying those voices, we not only strengthen our brand but also drive meaningful business growth.

Why This Role Matters

Customer advocacy is at the heart of arenaflex’s growth strategy. The Director of Customer Marketing & Advocacy will shape and expand a world‑class program that turns satisfied customers into passionate brand ambassadors. This role is a unique blend of strategic leadership, creative storytelling, and hands‑on execution, offering the chance to influence how arenaflex engages with its most valuable asset—its customers.

Role Summary

Reporting to the Senior Director of Solutions & Customer Marketing, you will lead a high‑performing team responsible for designing, launching, and scaling comprehensive customer advocacy initiatives. Your portfolio will include executive briefing centers, advisory boards, digital and in‑person community events, and a robust library of customer success stories. You will partner closely with sales, product, and executive leadership to ensure that every customer interaction aligns with arenaflex’s strategic objectives.

Key Responsibilities

• Strategic Program Development: Architect an enterprise‑class customer marketing program that aligns with arenaflex’s overall business strategy and brand positioning.
• Advocacy Activation: Design and execute integrated campaigns that turn satisfied customers into active advocates through digital platforms, live events, and community initiatives.
• Executive Briefing Centers (EBCs): Build and manage state‑of‑the‑art briefing centers that deliver immersive, high‑impact experiences for C‑level stakeholders.
• Advisory Board Leadership: Recruit, convene, and facilitate customer advisory boards, summits, and speaking engagements that provide strategic insights and strengthen relationships.
• Storytelling & Content Creation: Uncover, craft, and amplify compelling customer success narratives across case studies, video testimonials, webinars, and social media.
• Cross‑Functional Collaboration: Partner with sales, product, support, and marketing teams to integrate advocacy assets into the sales cycle and product roadmap.
• Team Development: Recruit, mentor, and grow a diverse team of marketers, content creators, and program managers, fostering a culture of continuous learning and high performance.
• Performance Measurement: Establish KPIs, dashboards, and reporting mechanisms to evaluate the impact of advocacy programs on brand awareness, pipeline generation, and revenue growth.
• Process Optimization: Drive maturity in program execution, ensuring scalability, efficiency, and a seamless customer experience.
• Travel & Representation: Represent arenaflex at industry events, customer sites, and partner meetings, traveling up to 10% of the time.

Essential Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related discipline (Master’s preferred).
• 10–15 years of progressive experience in customer marketing, advocacy, or related fields, with at least five years in a senior leadership role.
• Proven track record of launching and scaling cross‑functional customer engagement programs that directly impact revenue.
• Hands‑on experience creating and managing Executive Briefing Centers, advisory boards, and high‑profile customer events.
• Exceptional storytelling ability, demonstrated through a portfolio of case studies, video content, or published customer narratives.
• Strong relationship‑building skills with internal stakeholders, including sales, product, and executive leadership.
• Outstanding project management and organizational capabilities, with a reputation for delivering on time and on budget.
• Executive presence and polished communication skills, comfortable presenting to C‑suite audiences and external partners.
• Leadership acumen focused on talent development, coaching, and building high‑performing teams.
• Analytical mindset with experience leveraging data to drive decision‑making and program optimization.
• Willingness to travel up to 10% of the time for customer visits, events, and conferences.

Preferred Qualifications & Additional Skills

• Advanced degree (MBA, MA, or equivalent) in Marketing, Business Administration, or a related field.
• Experience in technology or SaaS industries, with a deep understanding of the buyer’s journey.
• Demonstrated ability to manage multi‑million‑dollar budgets and allocate resources strategically.
• Proficiency with marketing automation platforms, CRM systems (e.g., Salesforce), and analytics tools.
• Strong writing, editing, and presentation skills, with the ability to translate complex concepts into clear, compelling narratives.
• Track record of building and nurturing customer communities, both online and offline.
• Comfort with fast‑paced, matrixed environments and the ability to influence without direct authority.

Core Skills & Competencies

• Strategic Vision: Ability to see the big picture and translate corporate objectives into actionable advocacy programs.
• Customer‑Centric Mindset: Deep empathy for customers and a passion for turning their successes into brand assets.
• Leadership & Coaching: Proven ability to inspire, develop, and retain top talent.
• Communication Excellence: Clear, persuasive, and confident communication across written, verbal, and visual mediums.
• Data‑Driven Decision Making: Comfortable interpreting metrics, conducting ROI analysis, and iterating programs based on insights.
• Project Management: Mastery of planning, execution, risk mitigation, and stakeholder alignment.
• Collaboration: Strong partnership skills to work effectively across sales, product, support, and executive teams.
• Innovation: A willingness to experiment with new formats, technologies, and community‑building tactics.

Career Growth & Development Opportunities

At arenaflex, we invest heavily in the professional growth of our leaders. As the Director of Customer Marketing & Advocacy, you will have direct exposure to senior executives, the chance to influence multi‑year strategic plans, and pathways to senior leadership roles such as Vice President of Global Marketing or Chief Customer Officer. We provide:

• Executive mentorship programs and leadership coaching.
• Access to industry conferences, certifications, and continuous learning resources.
• Opportunities to lead cross‑functional initiatives that broaden your business acumen.
• A clear promotion framework tied to measurable impact on revenue and brand equity.

Culture & Work Environment at arenaflex

arenaflex fosters a collaborative, inclusive, and high‑energy culture where curiosity is celebrated and innovation thrives. Our teams work in hybrid settings, blending the flexibility of remote work with the creativity of in‑person collaboration. Key cultural pillars include:

• Customer Obsession: Every decision is filtered through the lens of delivering exceptional value to our customers.
• Fun & Celebration: We believe that great work is best achieved when we enjoy the journey together—team outings, virtual happy hours, and recognition programs are integral to our rhythm.
• Diversity & Inclusion: A diverse workforce fuels diverse ideas; we actively champion equity and belonging.
• Continuous Improvement: Feedback loops, agile methodologies, and data‑driven insights keep us moving forward.

Compensation, Perks & Benefits

arenaflex offers a competitive total rewards package designed to attract and retain top talent. While exact figures will be discussed during the interview process, candidates can expect:

• Base salary aligned with senior‑level market benchmarks.
• Performance‑based annual bonus tied to program impact and company goals.
• Equity participation, giving you a stake in arenaflex’s long‑term success.
• Comprehensive health, dental, and vision plans.
• Generous paid time off, parental leave, and flexible work arrangements.
• Professional development stipend, tuition reimbursement, and access to industry certifications.
• Wellness programs, including mental‑health resources, gym memberships, and virtual fitness classes.
• Modern office spaces equipped with collaborative zones, quiet rooms, and state‑of‑the‑art technology.

How to Apply

If you are a visionary marketer who thrives on building lasting customer relationships, loves storytelling, and is eager to lead a dynamic team at a fast‑growing technology company, we want to hear from you. Please submit your resume, a cover letter outlining your most impactful advocacy program, and any relevant portfolio pieces through the link below.

Apply Job!

Join arenaflex and Shape the Future of Customer Advocacy

At arenaflex, your work will directly influence how the world perceives our brand, how our customers succeed, and how we grow together. This is more than a job—it’s a chance to leave a lasting imprint on a global organization that values your creativity, leadership, and passion for customers. Take the next step in your career and become a catalyst for change at arenaflex.