[Remote] Digital Marketing Account Strategist - Homebuilding Industry

Note: The job is a remote job and is open to candidates in USA. Holt Homes is seeking an experienced digital marketer to manage various marketing activities for home builders and developers across North America. The role involves managing budgets, ad targeting, and creative for search engine marketing and social media campaigns, while providing top-notch customer service to builder partners.

Responsibilities

• Manage the creation of campaigns based on stated goals of client
• Maintain accuracy of price points, community status (sold out, coming soon, etc), and any listed features
• Track, report, and analyze website analytics on all social campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
• Optimize copy and images for all social campaigns to maximize ad spend ROI
• Coordinate with individual builder partner requests and goals
• Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Maintain accuracy of price points, community status (sold out, coming soon, etc), and any listed features
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
• Optimize copy and landing pages for paid search engine marketing campaigns
• Perform ongoing paid keyword discovery, expansion and optimization
• Research and analyze competitor SEM campaigns
• Identify SEO opportunities based on SEM data and results
• Coordinate with individual builder partner requests and goals
• Edit and update existing email marketing templates
• Regular analysis and reporting of research findings
• General support and assistance for our builder partners

Skills

• Home builder experience required
• 3+ years of proven digital marketing experience and success driving traffic that converts
• 2+ years of previous experience with both paid search and social advertising
• Experience with Google Analytics - experience with Google Data Studio a plus
• Strong analytical, technical, and written communication skills
• Willingness to learn from our proven team members and also an ability to self-teach when provided with great resources to draw from
• Organized and driven approach to your career
• A general passion for House Hunters International on HGTV (optional, but strongly encouraged!)

Benefits

• This is a remote working position. You may reside anywhere within the United States.
• We continue to experience exponential growth and increasingly high demand for our results driven solutions.
• You do not need to be a current expert in every area - we will help you with training and support as you ramp up your knowledge!

Company Overview