[Remote] Senior Product Marketing Manager
Note: The job is a remote job and is open to candidates in USA. Definitive Healthcare is a leading company in healthcare intelligence, focused on utilizing data and analytics to empower their clients. The Senior Product Marketing Manager will be responsible for shaping product positioning, go-to-market strategies, and driving revenue impact through effective collaboration with various teams.
Responsibilities
- Own and evolve clear, differentiated positioning and messaging for assigned products and solutions within the Definitive Healthcare platform
- Translate complex healthcare data, analytics, and feature sets into customer centric value propositions
- Build and maintain messaging frameworks tailored to core B2B personas (e.g., Sales, Marketing, Strategy, Market Access, Business Development)
- Ensure consistent positioning across website, sales materials, campaigns, and product experiences
- Lead end-to-end go to market strategy for new product launches, major enhancements, and vertical or persona specific solutions
- Partner closely with Product Management to align on roadmap priorities and launch readiness
- Drive cross functional execution across Sales, Demand Gen, Brand, Product, and Customer Success teams
- Define launch goals, success metrics, and post launch optimization plans
- Develop high impact sales enablement assets including pitch decks, solution briefs, battlecards, case studies, and demos
- Equip Sales and Account Management teams to confidently articulate Definitive Healthcare’s value across diverse healthcare segments (providers, payers, life sciences, services)
- Support strategic deals, customer conversations, and field feedback loops as a subject matter expert
- Partner with Revenue Leadership to improve win rates, deal velocity, and product attach
- Conduct ongoing market and competitive research within the healthcare data and analytics landscape
- Gather insights from customers, prospects, sales, and usage data to influence positioning and product strategy
- Monitor healthcare industry trends, regulatory shifts, and buyer needs to keep messaging relevant and credible
- Act as the voice of the customer across product and GTM teams
- Serve as a trusted partner to Product, Sales, Marketing, and Customer Success leadership
- Influence roadmaps, priorities, and investment decisions through market insight and data
- Drive alignment across teams without direct authority in a fast‑moving, matrixed environment
- Successful execution of on time, high impact product launches
- Improved sales enablement effectiveness and internal adoption of messaging
- Increased pipeline influence, win rates, or expansion tied to assigned products
- Strong cross functional alignment and stakeholder satisfaction
Skills
- 7–10+ years of experience in B2B product marketing, product management, or related roles
- Proven experience driving go-to-market strategy for SaaS or data driven platforms
- Strong ability to position complex products and value propositions clearly and simply
- Experience partnering closely with Sales and Product teams
- Excellent written, verbal, and presentation skills
- Experience in healthcare, healthcare technology, data analytics, or adjacent B2B markets
- Familiarity with selling to enterprise or mid‑market customers
- Experience supporting multiproduct platforms or solution based selling
- MBA or equivalent experience a plus
Benefits
- Medical, dental, and vision coverage
- Unlimited paid time off
- Participation in the company’s 401(k) plan with employer contribution
- Competitive benefits package including great healthcare benefits and a 401(k) match
Company Overview
Company H1B Sponsorship