[Remote] Associate Director, B2B Marketing
Note: The job is a remote job and is open to candidates in USA. Humana Inc. is a leading U.S. healthcare company, and they are seeking an Associate Director, B2B Marketing to lead high-impact marketing strategies across multiple business lines. This role involves overseeing integrated campaigns, driving sales enablement, and collaborating with cross-functional teams to deliver measurable business outcomes.
Responsibilities
- Develop and lead integrated intermediary marketing communications strategies across multiple lines of business and sales organizations
- Oversee the end-to-end execution of high-volume event marketing and direct mail campaigns supporting regional sales lead generation efforts
- Manage and evolve a centralized library of sales enablement resources to support four lines of business, ensuring alignment to business strategy and the sales process
- Oversee sales enablement platforms that house marketing materials, optimizing user experience and content governance ensuring ease of access
- Partner with sales leaders to understand go-to-market strategies, sales cycles, competitive landscape, and intermediary needs to inform marketing plans
- Collaborate with data analytics teams to define success metrics, measure performance, and report on business impact of marketing initiatives
- Lead, coach, and develop a team of five associates, fostering a culture of accountability, adaptability, and continuous improvement
- Ensure all marketing activities comply with healthcare regulations and organizational standards
- Balance competing priorities and resource constraints while delivering high-quality, strategic marketing solutions
- May require travel 1-2 times a year
Skills
- 10+ years of marketing experience, including B2B or sales enablement marketing
- 2+ years of leadership experience managing high-performing teams
- Experience working in healthcare and/or highly regulated environments
- Demonstrated understanding of sales organizations and intermediary (broker/partner/provider) channels
- Strong experience developing integrated marketing plans and sales support strategies for companies/business units that are both mature and emerging
- Experience supporting multiple lines of business in a complex matrixed organization
- Proven ability to partner with analytics teams to measure and communicate marketing effectiveness
- Bachelor's degree preferably in Marketing or Business
- Familiarity with provider ecosystems and healthcare delivery models
- Experience managing marketing technologies or sales enablement platforms
- Strong creative direction skills, including providing feedback on design and messaging
Benefits
- This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.
- Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being.
- Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work.
- Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.
Company Overview
Company H1B Sponsorship