[Remote] Senior Managing Director, Content

Note: The job is a remote job and is open to candidates in USA. Teach For America is seeking a Senior Managing Director of Content to lead and support the evolution of their content strategy across all platforms. This role involves building compelling narratives, driving measurable growth, and managing high-performing content and editorial teams.

Responsibilities

• Support in leading the overarching content strategy across all channels, ensuring a cohesive and compelling brand presence (with a focus on copy-forward channels)
• Develop and scale high-performing content systems that drive engagement, growth, and conversion
• Bring a deep understanding of social media performance, with a track record of growing and managing channels
• Define and evolve brand voice, tone, and editorial standards across all touchpoints
• Lead the development of creative campaigns from concept through execution, ensuring both innovation and impact
• Build, mentor, and manage high-performing content, creative, and editorial teams
• Establish and scale user-generated content programs (e.g., ambassador or creator programs), including:
• Defining what high-performing UGC looks like
• Selecting and implementing the right tools and platforms
• Designing effective onboarding and engagement journeys
• Leverage deep SEO expertise (including GEO/Generative Engine Optimization) to drive organic growth and discoverability
• Use data and insights to continuously refine strategy, optimize performance, and inform creative direction
• Partner cross-functionally with marketing, product, growth, and leadership teams to align content with business goals
• Stay ahead of cultural trends, platform shifts, and emerging technologies to keep the brand relevant and competitive
• Join VP in reviewing performance across content channels and identify growth opportunities
• Host a cross-functional brainstorming session to generate ideas for upcoming campaigns and content initiatives
• Begin shaping high-level briefs for new campaigns and strategic projects
• Pitch and refine creative briefs, ensuring clear direction on voice, audience, and KPIs
• Edit copy to optimize voice and tone with editorial eye
• Dive into content strategy work, including SEO/GEO optimization opportunities and channel growth plans
• Review work-in-progress across campaigns and content streams
• Provide feedback to ensure alignment with brand voice and strategic goals
• Collaborate with growth or marketing partners to integrate content into broader initiatives
• Oversee execution of major campaigns and content launches
• Develop and lead new content systems such as a UGC/ambassador programs
• Lead iteration sessions to refine ideas and improve creative output
• Review weekly performance metrics and extract key insights
• Share learnings and recommendations with leadership and cross-functional teams
• Mentor team members and invest in team development
• Identify opportunities for future campaigns, content innovation, and long-term growth

Skills

• 10+ years of experience in content, editorial, or brand storytelling roles
• Proven success leading content strategy in a platform-agnostic way
• Strong background in social media growth and performance across major platforms with track record of building a big, engaged account
• Experience shaping voice and brand writing (editorial or strong POV-driven brands a plus)
• Demonstrated ability to develop and execute high-impact creative campaigns
• Experience leading teams, with a strong leadership presence
• Experience building content engagement programs, like rewards programs that increase retention and advocacy
• Deep expertise in SEO, with working knowledge of GEO and modern search ecosystems
• Strong analytical mindset with the ability to translate data into actionable insights
• Excellent communication and storytelling skills
• Proven track record building and scaling UGC or ambassador programs, with clear case studies and results

Company Overview