[Remote] Performance Marketing Graphic Designer

Note: The job is a remote job and is open to candidates in USA. 4AM Media is a performance-driven creative team focused on building paid social and direct-response content for DTC and ecommerce brands. They are seeking a Performance Marketing Graphic Designer to create high-converting static ads across various platforms while collaborating closely with media teams and utilizing data to optimize designs.

Responsibilities

• Design high-converting static ads for Meta (Facebook/Instagram), Google Display, and Native platforms — optimized for thumb-stop rate, CTR, and ROAS, not just visual polish
• Produce creative variations at volume — multiple hooks, headlines, layouts, and angles per concept so the media team always has fresh statics in rotation for testing
• Master the direct-response static formats that actually perform: native/editorial-style ads, advertorials, before/after, comparison charts, social proof and review layouts, infographic ads, and UGC-style statics
• Win the feed in the first glance with strong visual hierarchy, punchy headlines, and design that communicates the value prop instantly
• Use AI image tools (Midjourney, Firefly, DALL·E, Ideogram, or similar) to expand concepting speed and generate assets, backgrounds, and variations
• Work the data. Review creative performance (CTR, CVR, ROAS, thumb-stop rate) and iterate your designs based on what's actually converting
• Collaborate closely with media buyers, strategists, and copywriters on audience insights, product positioning, and funnel strategy
• Stay current on platform specs, ad formats, design trends, and ad-policy/compliance requirements across channels (including health-adjacent advertising standards where relevant)
• Build HTML/CSS ad components, end cards, and interactive units
• Design and code advertorials, sales pages, and landing pages that match the ad creative and convert
• Create templated, dynamic systems so static variations can be produced at scale instead of one-by-one
• HTML email design and build

Skills

• 2–4 years designing static creative for paid social and performance marketing (agency or in-house DTC/ecommerce experience strongly preferred)
• Expert command of Figma and the Adobe suite (Photoshop, Illustrator), plus hands-on experience with AI image generation tools
• A real understanding of direct-response advertising — hooks, angles, offer structure, visual hierarchy, and the psychology of what makes someone stop scrolling and click
• Channel fluency: you've designed specifically for Meta Ads Manager, Google Display, and Native networks, and you understand the spec and behavior differences between them
• Speed without sloppiness — you thrive on quick turnarounds, high output, and iterative testing cycles
• A portfolio of high-performing static ad creative, ideally with the campaign results or metrics to back it up
• HTML/CSS and front-end coding ability (see above — this is the big one)
• Familiarity with advertorial, sales page, and landing page design
• Light motion or animated static (GIF/HTML) experience
• Knowledge of A/B testing frameworks and creative optimization cycles
• A track record collaborating directly with media buyers, performance marketers, and copywriters

Company Overview