[Remote] Senior Manager - Casino CRM Analytics
Note: The job is a remote job and is open to candidates in USA. Hard Rock Digital is focused on becoming a leading online sportsbook, casino, and social gaming company. The Senior Manager of Casino CRM Analytics will lead analytics for the Casino CRM team, develop a high-performance analytics team, and drive strategic insights to enhance customer engagement and retention.
Responsibilities
- Build & Lead a High-Performance Analytics Team
- Develop and mentor a team of CRM analysts with a high bar for intellectual rigor and business impact
- Work with Senior Director to establish best practices in analytical thinking, experimentation design, and stakeholder communication
- Create scalable processes that enable both speed and quality
- Apply and evolve best-in-class frameworks for campaign performance, retention lift, incremental revenue, and long-term player value
- Implement robust test-and-learn strategies, including permanent holdouts and advanced test/control methodologies
- Provide actionable insights that influence audience targeting, bonus strategy, lifecycle marketing, creative optimization, and promotional investments
- Partner with CRM leadership to prioritize initiatives that maximize sustainable player value
- Move the team from descriptive reporting to forward-looking, decision-driving analytics
- Identify and implement practical analytical tools and AI-driven approaches to improve the performance of the Casino CRM function
- Ensure new technologies are thoughtfully applied — balancing innovation with measurable ROI
- Champion experimentation and evidence-based decision-making within the Casino CRM organization
- Translate complex findings into clear, executive-ready narratives that drive action
- Raise the standard for how insights inform strategy
Skills
- Strategic Analytics Leader: You're comfortable influencing senior stakeholders while remaining hands-on with complex analysis. You know how to ask the right questions — not just answer them
- Business-First Thinker: You care about impact, not output
- Experimentation Expert: You understand CRM testing environments — including holdouts, incrementality measurement, and interpreting imperfect or noisy results in dynamic systems
- Influential Communicator: You can translate sophisticated analysis into compelling, concise narratives for non-technical stakeholders. You're comfortable challenging assumptions and shaping roadmaps
- Talent Mentor: You have experience hiring, coaching, and retaining high-performing analytics professionals — and creating environments where they thrive
- 6+ years of experience in analytics, with 2+ years leading teams
- Experience in online gaming
- Experience applying AI/ML or automation thoughtfully to business problems
- Advanced SQL proficiency and experience working with modern data stacks
- Background in engineering, math, computer science, economics, or related quantitative field
- Experience in CRM, lifecycle marketing, or retention analytics
Benefits
- Competitive pay and benefits
- Flexible vacation allowance
- Flexible work from home or office hours
- Startup culture backed by a secure, global brand
- Opportunity help shape the future strategy of the Sportsbook and Online Casino
Company Overview
Company H1B Sponsorship