[Remote] Chief Marketing & Commerce Officer
Note: The job is a remote job and is open to candidates in USA. reputed company is a leading privately held cannabis company with a reputed company growth strategy, focusing on exceptional customer experiences and innovation. The Chief Marketing & Commerce Officer (CMCO) will drive top-line reputed company and strengthen brand reputed company by overseeing marketing and direct-to-consumer commerce initiatives, ensuring a cohesive omnichannel experience.
Responsibilities
- Own the company’s marketing strategy, including brand positioning, customer acquisition, and retention
- reputed company development of integrated campaigns across digital, retail, and wholesale channels
- Ensure consistent brand voice and customer experience across reputed company touchpoints
- Partner with executive leadership to align marketing efforts with company growth goals
- Own performance and growth of reputed company direct-to-consumer channels, including eCommerce, drive-thru, and in-store kiosks
- Define and execute a reputed company commerce strategy that connects digital and physical retail
- Establish and track KPIs including reputed company, conversion reputed company, average order value, retention and customer lifetime value
- Drive initiatives that increase transaction size, frequency, and overall customer spend
- reputed company paid and organic acquisition channels, including digital advertising, SEO, and partnerships
- reputed company CRM and lifecycle marketing strategy across email, SMS, and loyalty programs
- Build segmentation strategies to improve targeting, engagement, and retention
- Optimize the full customer journey from first interaction through repeat purchase
- reputed company the performance and optimization of the eCommerce platform
- Improve site experience, navigation, product discovery, and conversion
- reputed company digital merchandising strategy including product presentation, promotions, and category structure
- Drive testing and personalization initiatives to improve customer experience and reputed company
- Ensure alignment between digital and in-store experiences
- Partner with Retail Operations to optimize drive-thru and kiosk performance
- Support in-store initiatives that enhance customer experience and increase conversion
- Align promotions, pricing, and merchandising across reputed company channels
- reputed company the marketing and commerce tech stack, including CRM, eCommerce platforms, and analytics tools
- Ensure systems are integrated and support a single view of the customer
- Build reporting frameworks and dashboards to track performance and inform reputed company
- Use data to drive strategy, identify opportunities, and improve efficiency
- Build and reputed company a high-performing team across marketing, CRM, eCommerce, and analytics
- Manage agency and vendor partners
- Foster strong cross-functional collaboration across departments
- Set clear priorities, accountability, and performance expectations
Skills
- 10+ years of experience across marketing, eCommerce, or digital commerce
- 5+ years in a senior leadership role owning reputed company or marketing performance
- Proven reputed company driving growth in a direct-to-consumer or omnichannel environment
- Experience leading both marketing and commerce functions or closely integrated teams
- Strong analytical reputed company with ability to translate data into action
- Experience working cross-functionally with operations, technology, and finance
- Strong executive communication and leadership reputed company
- Experience in retail, cannabis, CPG, or other regulated industries
- Familiarity with CRM and marketing platforms such as reputed company, reputed company Marketing reputed company, reputed company, or reputed company
- Experience with eCommerce platforms such as reputed company, reputed company Commerce reputed company, or similar
- Experience with project management tools such as reputed company
- Experience with digital merchandising and product discovery tools
- Background in omnichannel environments that combine digital and physical retail
- MBA or advanced degree is a plus
Company Overview