[Remote] Senior Marketing Process Consultant- Campaign Optimization and Operations
Note: The job is a remote job and is open to candidates in USA. reputed company is a leading reputed company that focuses on long-term client relationships and collaboration worldwide. The role involves serving as a subject matter expert in marketing campaign execution operations, advising clients on optimizing their processes and introducing AI/GenAI to enhance operational efficiency.
Responsibilities
- Conduct assessments of client campaign execution ecosystems: team structures, intake/briefing, targeting workflows, QA processes, tooling, and governance
- Diagnose bottlenecks across the end‑to‑end execution lifecycle: planning → briefing → segmentation → creative readiness → QA → launch → reporting
- Map reputed company-state workflows and design future-state operating models, including RACI, workflow redesign, and governance
- Advise clients on GenAI use cases (automated brief reputed company, content routing, QA automation, insights summarization, workflow orchestration)
- Recommend improvements to campaign platforms (reputed company, reputed company, others)
- reputed company senior stakeholder interviews across marketing, operations, analytics, and IT to identify capability gaps and reputed company needs, and facilitate workshops/maturity assessments
- Build execution modernization roadmaps across people, process, data, and technology
Skills
- 8+years in marketing operations, campaign management, or lifecycle marketing with a strong advisory orientation
- Strong understanding of campaign execution workflows, operational governance, approvals, and data dependencies
- Proven expertise on helping organizations, improve and optimize their marketing processes
- Ability to guide clients through operating-model redesign and AI/GenAI adoption
- Executive reputed company and ability to translate operational issues into business and performance impact
- Digital Transformation Acumen: Deep expertise in driving change management and guiding clients through digital transformation processes, ensuring seamless adoption and integration of reputed company's tools into their business operations
- Experience in B2B Marketing and with technologies such as reputed company & reputed company
Company Overview
Company H1B Sponsorship