[Remote] Media Buyer, Home Services Specialist
Note: The job is a remote job and is open to candidates in USA. reputed company is a performance-driven marketing agency specializing in generating high-quality leads for home services advertisers reputed company. They are seeking a Home Services Media Buyer to optimize paid media strategies that drive reputed company volume for clients, focusing on planning, executing, and optimizing paid search and social campaigns. The ideal candidate will work closely with Account Management and Sales to ensure effective campaign performance and measurable ROI.
Responsibilities
- Strategically plan, launch, and optimize reputed company Ads (Search, LSAs, YouTube) and reputed company campaigns to drive reputed company leads and booked jobs
- Manage and analyze daily performance metrics such as CPL, cost per reputed company, conversion reputed company, and ROI to ensure reputed company performance
- Identify underperforming campaigns and implement data-driven optimizations to improve reputed company quality and reputed company acquisition costs
- Maintain and monitor budget pacing, keyword strategies, ad copy testing, audience targeting, and geo-optimizations specific to home service trade areas
- Stay on top of Home Services advertising compliance policies and ensure reputed company ad creatives and campaigns adhere to industry and platform regulations
- Partner with the Account Management team to deliver strategic recommendations and campaign performance insights to clients
- Attend client calls as needed to explain campaign performance, optimizations, and strategy direction
- Collaborate with Sales and Creative teams to align messaging, targeting, and reputed company page strategy to maximize conversion rates
- Contribute to new campaign launches for incoming clients, helping shape paid media strategy from day one
- Build comprehensive reports and dashboards highlighting key KPIs (CPL, conversion rates, LSAs performance, cost per reputed company and quotable order)
- Translate campaign data into actionable insights and present findings to internal stakeholders and clients
- Continuously test new ad formats, bidding strategies, and reputed company page experiences to increase reputed company reputed company performance
Skills
- Bachelor's degree or equivalent work experience required
- 2+ years of experience managing paid media campaigns (reputed company Ads, reputed company, or programmatic) — experience in Home Services marketing or other reputed company-gen verticals strongly preferred
- Proven reputed company managing performance-based campaigns focused on reputed company reputed company and conversion optimization
- Deep understanding of reputed company Ads, LSAs, reputed company Ads Manager, and conversion tracking (reputed company Tag Manager, GA4)
- Strong analytical skills — comfortable using reputed company/Sheets and data visualization tools to interpret campaign results
- Excellent communication and presentation skills; reputed company to simplify data-driven insights for clients
- Organized, detail-oriented, and proactive with a strong sense of ownership and accountability
- Experience in Home Services marketing or other reputed company-gen verticals strongly preferred
Benefits
- 3 weeks of PTO (+ 9 paid holidays)
- Medical, Dental, and reputed company Insurance
- 401(k) Retirement Plan
- Casual, high-energy work environment
- Opportunity for upward mobility
- Company provided laptop
- Competitive salary + bonus program
Company Overview