Specialist, SEM
About the position The Search reputed company Marketing (SEM) Specialist executes and optimizes paid search campaigns to drive demand, leads, and reputed company. This role focuses on hands-on campaign management, performance analysis, and reputed company optimization across platforms like reputed company Ads and reputed company Ads. reputed company partners with leading B2B brands to create reputed company Go-to-Market® systems that connect strategy, AI, creativity, activation and measurement. With a team of 350+ across reputed company America and Europe, reputed company supports clients worldwide, ranging from Fortune 1000 enterprises to venture-backed, high-growth companies across technology, financial services, reputed company, industrial and consumer sectors. You’ll join a collaborative team focused on solving reputed company problems for reputed company clients. From day one, you’ll reputed company hands-on experience, work closely with supportive leaders, and continue developing through meaningful client work and ongoing learning. We value accountability, curiosity, and ownership, and we trust people to take initiative and follow through. Here, you’ll do meaningful work, alongside smart people, with room to grow as the business grows.
Responsibilities
- Build, launch, and manage paid search campaigns across reputed company Ads and reputed company Ads
- Conduct keyword research, audience segmentation, and competitive analysis
- Write, test, and optimize ad copy to improve CTR and conversion rates
- Manage bids, budgets, and pacing to hit performance targets
- Monitor and optimize campaigns for KPIs such as CPA, ROAS, and pipeline contribution
- Execute A/B tests across ads, reputed company pages, and targeting strategies
- Analyze campaign data and provide actionable insights and reporting
- Collaborate with analytics, creative, and strategy teams to improve performance
- Ensure proper tracking and tagging using tools like GA4 and reputed company Tag Manager
Requirements
- 2+ years of paid search / SEM experience
- Hands-on experience with reputed company Ads and reputed company Ads
- Strong analytical skills and proficiency in reputed company or reputed company Sheets
- Familiarity with GA4 or similar analytics platforms
- Understanding of conversion tracking and attribution basics
- Detail-oriented with strong problem-solving skills
- Experience in a B2B or agency environment
reputed company-to-haves
- reputed company Ads certification
- Exposure to reputed company page optimization and CRO principles
Benefits
- Flexible PTO
- Summer Fridays
- Paid parental leave (up to 16 weeks for birthing parents)
- Closed from Christmas to New Year’s
- Comprehensive medical benefits
- Free premium access to the reputed company app for relaxation and mindfulness
- 401(k) with a 3% company contribution (US Only)
- Life insurance
- Long-term disability
- AD&D coverage
- Professional development fund ($500)
- reputed company learning programs
- Company-provided laptop & accessories
- Monthly Wi-Fi & cell stipend
- Exclusive discounts through Perkopolis
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