Principal Product Marketing Manager

Who We AreRed Canary was founded to create a world where every organization can make its greatest impact without fear of cyber threats. We’re a cyber security company who protects, supports and empowers organizations to make better security decisions so they can focus on their mission without fear of cyber threats. The combination of our market-defining technology and expertise prevents breaches every day and sets a new standard for partnership in the industry. We’re united in our commitment to customers and grounded in our values, which earned us a place on Built In's 2025 Best Places to Work list. If our mission resonates with you, let’s talk. What We Believe In- Do what’s right for the customer- Be kind and authentic- Deliver great quality- Be relentless Challenges You Will SolveAs a Principal Product Marketing Manager at Red Canary, you will lead critical initiatives to increase awareness and adoption of our Security Operations platform, focusing initially on our rapidly evolving AI solutions and voice of customer program. Reporting to the VP of Product Marketing, this strategic role involves leading cross-functional efforts across sales, marketing, customer success, partner, community, and product management to develop, execute, and refine our go-to-market strategy. This includes messaging and positioning, content creation, sales enablement, product launches, campaigns, and other key GTM activities.

What You'll Do

• Develop and execute the go-to-market strategy for Red Canary's AI offerings by analyzing market trends and gathering feedback from various sources (analysts, customers, partners, stakeholders, internal teams).
• Craft compelling messaging and positioning to differentiate Red Canary in the market.
• Collaborate with field leadership to optimize the customer journey, ensuring targeted and timely communication with prospects and customers.
• Act as an internal advocate for customer needs, influencing go-to-market and product development.
• Create customer-facing content (datasheets, presentations, videos, webinars, blog posts, case studies) to support marketing programs.
• Work with sales enablement to produce sales tools, playbooks, and competitive analysis to drive opportunity and revenue.
• Adapt direct messaging and campaigns into materials that support growth within channel and alliance partnerships.
• Spearhead AI-focused product launches, including developing launch briefs and messaging, coordinating internal training, briefing external stakeholders, and supporting marketing program development.

What You'll Bring

• 8+ years of B2B software marketing, including 3+ years product marketing for technical products in IT, data, AI, or cybersecurity (or equivalent transferable experience).
• Executive communication including proven written and verbal communication skills to senior stakeholders.
• Experience translating complex technical concepts for non-technical audiences.
• Inherent curiosity to understand technology and user motivations; proven ability to derive actionable insights from data (field, customer, competition) to influence buyer and seller behavior.
• Thrives in a fast-paced, hyper-growth environment with a strong desire for continuous learning.
• Demonstrated success working cross-functionally to meet shared revenue objectives, effectively balancing internal and external stakeholder needs.

The targeted base salary for this role is $158,832 - $200,000 per year. This role is also eligible for participation in the company's bonus program, and eligible for a grant of stock options, subject to the approval of the company's board of directors. The application deadline is June 5th, 2025. Benefit Highlights:- 100% Paid Premiums: Red Canary offers a 100% paid plan option for medical, dental and vision for you and your dependents. No waiting period.- Health & Wellness - Access to mental health services, Employee Assistance Program and additional programs to incentivize healthy habits. - Fertility Benefits: All new hires are eligible for benefits as of their first day.- Flexible Time Off: Take the time you need to recharge including vacation, sick, bereavement, jury duty, and holidays. - Paid Parental Leave- Full base pay to bond/care for your new child.- Pre-Tax Plans - Red Canary offers a variety of plans to fit you and your dependent specific needs including FSA, HRA and HSA, with employer funding to offset out of pocket health care expenses. - Flexible Work Environment- With 60% remote workforce, Canaries can work virtually from almost anywhere in the US. Why Red Canary?Red Canary is where people embody our mission to improve security outcomes for all. People work hard to maintain a culture that encourages authenticity in order to do your best work. Our people are driven and committed to finding the best security outcomes, delivering real and actionable answers, and being transparent along the way. At Red Canary, we offer a very rich benefits program to our full-time team members so they can focus on their families and improving our customers’ security. For a full list of benefits, please review our Benefits Summary:https://resource.redcanary.com/rs/003-YRU-314/images/RedCanary_2025BenefitsSummary.pdf?version=0 Individuals seeking employment at Red Canary are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation.

Originally posted on Himalayas

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