Digital Operations, Media and Analytics

WHO WE ARE

Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.

THE ROLE

The Digital Operations: Media and Analyticswill play a crucial role in the onboarding and adoption of Zeta’s digital advertising onboarding processes and analytics. This role focuses on enhancing onboarding efficiency, driving client adoption, and achieving operational excellence across all functions. A deep technical knowledge of the platform and expertise in its functionalities are essential.

RESPONSIBILITIES

• Develop and manage standard implementation patterns to streamline processes and improve efficiency, leveraging in-depth technical understanding of Zeta's programmatic and digital advertising ecosystem.
• Oversee client portfolio, including best-in-class onboarding and support ensuring technical compatibility and alignment with business objectives and market needs.
• Providing best practices to internal team members on digital ap ops strategy, market changes/developments, and analytics. Participate in key partnership meetings to then distribute throughout the organization.
• Lead on Attribution (Journey Pathing) implementation execution for all publisher/vendor partners.
• Uphold the highest standards of operational excellence with a continuous focus on technical improvements and understanding of digital ad-space compliance requirements.
• Subject Matter Expertise in Google Marketing Platforms (GCM, CM360, and DV360) and Social (Meta, Facebook, TikTok) enhancing:
  • Advertiser account configurations for best practices.
  • Attribution and conversion measurement techniques.
  • Path to conversion settings for optimal interaction tracking.
  • Floodlight tag configuration and troubleshooting, ensuring accurate conversion tracking.

REQUIREMENTS

• 4-5 years experience designing solutions and deploying tags via tag management technologies (GTM required) and javascript
• 4-5 years experience in digital/web analytics (Google Analytics preferred) & data collection
• Proven experience in Media Ops, with a strong technical background in the relevant platform.
• Strong analytical skills and the ability to manage multiple projects simultaneously.
• Excellent communication and leadership skills, with a demonstrated ability to lead cross-functional teams.
• A commitment to efficiency and a proven track record of improving operational processes through technical solutions.

BENEFITS & PERKS

• Unlimited PTO
• Excellent medical, dental, and vision coverage
• Employee Equity
• Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!

SALARY RANGE

The salary range for this role is $100,000 - $120,000.00, depending on location and experience.

PEOPLE & CULTURE AT ZETA

Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.

We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/

ZETA IN THE NEWS!

https://zetaglobal.com/press/?cat=press-releases

Originally posted on Himalayas