Email and SMS Coordinator
With over 59 stores and the largest avocational cooking program in the US, Sur La Table offers an unsurpassed selection of exclusive and premium-quality goods for the kitchen and table – and the culinary expertise and inspiration to go along with it. Whether the job entails interacting with our customers, driving digital growth, or providing vital behind-the-scenes support, we’re all here for the same reason – to roll up our sleeves and create happiness through cooking and sharing good food. At Sur La Table, the Email and SMS Coordinator will lead efforts with calendaring, developing, testing, and deploying email + SMS campaigns. This position will partner with the ecommerce marketing teams as well as our email marketing platform partners to ensure effectiveness and efficiency in all digital marketing campaigns. The Email SMS Coordinator proactively offers independent data-based insights and recommendations in addition to providing insights in response to requested business needs. A wide degree of creativity and latitude is expected. This position reports to the Manager, Email SMS.
What you get to do every day:
Email & SMS Campaign Management:
- Lead the email SMS campaign creation process from start to finish including template creation, image slicing, placing creatives within emails, audience
- Work with Brand Marketing, Creative, and Merchandising teams on day-to-day execution of emails, SMS, etc.
- Ensure email content aligns with brand guidelines and marketing objectives.
- Assist in the monthly build-out of Sur La Table’s Email and SMS calendar to promote promotions and drive engagement
- Manage the daily quality assurance process with various stakeholders from partnerships, branding and creative to ensure the on-time delivery and accuracy of campaigns.
•Performance Analysis:
- Monitor, analyze, and report on key email marketing metrics (open rates, click-through rates, conversions, etc.).
- Identify trends and insights to optimize campaign performance.
- Conduct A/B testing to improve engagement and effectiveness.
List Management:
- Work to become an expert on SLT’s audiences and segmentation, partnering with the Analytics/CRM Team to provide relevant audience data and recommendation
- Ensure compliance with CAN-SPAM, GDPR, and other email marketing regulations.
Collaboration & Innovation:
- Partner with the CRM team to integrate customer insights into email strategies.
- Collaborate with e-commerce and retail teams to align email campaigns with broader business initiatives.
- Stay up-to-date with email marketing trends, tools, and best practices.
What you bring to the role:
- Bachelor's degree or equivalent is required.
- 1-3 years of relevant Email Marketing work experience.
- Experience with the following email/SMS, analytics, and creative tools is a plus (Emarsys, Wunderkind, Google Analytics, Heap, Adobe Suite, Canva).
- HTML and CSS email coding experience is a plus.
- Retail experience a plus.
- Ability to handle a dynamic, fast-paced, and changing environment.
- Interest in email space and desire to become a subject-matter expert in email best practices.
- Passion for the culinary and retail industry, bringing that passion into the SLT brand
- Most importantly, you must be someone who is a self-starter, has a positive attitude, and is open to learning.
What’s in it for you?
- Executive Access: Work directly with brand CEOs and senior leadership, solving real business problems and earning mentorship from top operators.
- AI-First Skill Building: Get hands-on with the most advanced AI tools in the market. From automation to prompt engineering, you’ll build a modern tech stack that sets you apart in any industry.
- Accelerated Career Path: High performers are quickly entrusted with greater responsibility, new challenges, and leadership opportunities across our portfolio of brands.
- Competitive benefits: Paid time off policies, 401(k)/RRSP match, medical/dental/vision and a variety of supplemental policies, and employee discounts at our portfolio companies
What our interview process looks like:
- Step 1: If you align with our vision and meet the qualifications, we’ll reach out to schedule a conversation and introduce Sur La Table.
- Step 2:You’ll complete a short AI or product-building challenge so we can understand how you approach problems and execution.
- Step 3:Participate in deep-dive interviews with Sur La Table leadership focused on your experience, product mindset, and operational thinking.
- Step 4: Offer. We’ll move fast for the right candidate.
Originally posted on Himalayas
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