Head of Engagement Marketing

Varo is an entirely new kind of bank. All digital, mission-driven, FDIC insured and designed for the way our customers live their lives. A bank for all of us. We are looking for people to join us in a career-defining journey, building the growth engine that will take us to scale. If you’re an analytically oriented marketing leader looking to lead and drive impact at a growth-stage business with a team that values your skillet, this opportunity is for you. What you’ll be doing

Lead engagement marketing at Varo with the goal of driving up early-lifecycle conversion and lifetime value of a customer

Be the thought leader on how to win the customer from when they land on the website or download the app through to a primary banking relationship

Relentlessly drive conversion rate optimization across all customer touch points through disciplined and analytically rigorous testingWork hands on with team members to set up, implement and execute initiatives, including triggered campaigns, A/B tests and deployment of high quality responsive assets

Own customer engagement metrics, such as funding, borrowing and direct deposit rates, working with other functions to “get the job done” whatever it takes

Bring analytical rigor and discipline to all aspects of our engagement measurement, reporting and decision making

Provide thought partnership with the right level of synthesis and communication to C-suite leadership

Mentor and guide junior team members and serve as a role model for leadership through fact-based decision making and bias for action

You’ll bring the following required skills and experiences

10+ years of professional experience with track record of impact in customer lifecycle management and conversion rate optimization

Experience at growth-stage pre-IPO tech-enabled consumer businesses a plus

Fintech or banking experience a plus

Proficiency in data analysis using languages such as SQL or Python

Experience using platforms such as Tableau for dashboards and reports

Experience with CRM platforms such as Braze, to be self-sufficient and guide others

Undergraduate degree required, masters degree preferred

We recognize not everyone will have all of these requirements. If you meet most of the criteria above and you’re excited about the opportunity and willing to learn, we’d love to hear from you! About VaroVaro launched in 2017 with the vision to bring the best of fintech into the regulated banking system. We’re a new kind of bank – all-digital, mission-driven, FDIC-insured, and designed around the modern American consumer.  As the first consumer fintech to be granted a national bank charter in 2020, we make financial inclusion and opportunity for all a reality by empowering everyone with the products, insights, and support they need to get ahead. Through our core product offerings and suite of customer-first features, we aim to address a broad range of consumer needs while profitably serving underserved communities that have been historically excluded from the traditional financial system. Learn more about Varo by following us:Facebook - https://www.facebook.com/varomoneyInstagram - www.instagram.com/varobankLinkedIn - https://www.linkedin.com/company/varobank Varo is an equal opportunity employer. Varo embraces diversity and we are committed to building teams that represent a variety of backgrounds, perspectives, and skills. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. Beware of fraudulent job postings!Varo will never ask for payment to process documents, refer you to a third party to process applications or visas, or ask you to pay costs. Never send money to anyone suggesting they can provide work with Varo.  If you suspect you have received a phony offer, please e-mail [email protected] with the pertinent information and contact information. CCPA Notice at Collection for California Employees and Applicants: https://www.varomoney.com/privacy-legal/ Apply To This Job