DIGITAL MARKETING SPECIALIST & AUDIENCE DEVELOPMENT

About the position Primary Wave Music is the leading independent publisher of iconic and legendary music in the world. The company is home to some of the most iconic songwriters, artists, and record labels across the history of recorded music including Bob Marley, Prince, Stevie Nicks, James Brown, The Doors, Frankie Valli & the Four Seasons, Smokey Robinson, Whitney Houston, Bing Crosby, Luther Vandross, Olivia Newton-John, and many more. The songs represented by Primary Wave include over 800 Top 10 singles, and over 400 #1 hits. Throughout the company's 16-year existence, Primary Wave Music has embraced an entrepreneurial spirit, offering, and executing proactive one-of-a-kind ideas, unique services, and marketing campaigns for our artists. Primary Wave has earned a stellar reputation for being forward-thinking and re-introducing classic artists and their music into the modern marketplace as well as nurturing young talent to become legends themselves. This success is based upon our team of seasoned and creative executives collaboratively working together closely with our artists as partners. As a company, we strive for excellence in the pursuit of iconic artists and catalogs that not only reflect great artistry but impact and influence culture. The role involves developing and executing innovative digital marketing campaigns for our company and artist roster. Responsibilities will include developing overall digital strategy and building/executing innovative campaigns to further our artists' data capture, sales, and advertising goals, while reacting to social analytics to improve the success of these campaigns. The ideal candidate will develop creative out-of-the-box ideas and campaigns, create and manage internal communication decks, and create social media content calendars while monitoring social media pages. The position requires directing and managing relations with the internal digital team as well as third-party partners and agency clients. Using insights, analytics, and consumer insights to inform effective marketing initiatives and decisions is crucial. The candidate will also direct and approve creative processes for all internal and external marketing collateral, work closely with internal talent management and publishing teams to develop and maximize opportunities, and manage artist web properties and e-commerce stores with updates, SEO optimization, and keyword usage. Tracking and interpreting data to compile reports for clients and others as needed, assessing new technologies, partners, and developing new opportunities, managing digital paid media campaigns, and email marketing communications for artists throughout projects are also key responsibilities. Additionally, the candidate will assist with basic in-house graphic design and video editing needs across all Primary Wave departments, ensuring best practices are used with attention to new digital trends and platform updates.

Responsibilities

• Develop overall digital strategy and build/execute innovative campaigns to further our artists' data capture, sales, and advertising goals.

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• React to social analytics in order to improve the success of campaigns.

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• Develop creative out-of-the-box ideas and campaigns.

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• Create and manage internal communication decks as required.

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• Create social media content calendars and monitor social media pages.

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• Direct and manage relations with internal digital team as well as 3rd party partners and agency clients.

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• Use insights, analytics, and consumer insights to inform effective marketing initiatives and decisions.

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• Direct and approve creative processes for all internal and external marketing collateral.

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• Work closely with internal talent management and publishing teams to develop and maximize opportunities.

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• Manage and/or liaise with artist web properties and e-commerce stores with updates, SEO optimization, and keyword usage.

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• Track and interpret data to compile reports for clients and others as needed.

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• Assess new technologies, partners, and develop new opportunities.

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• Manage digital paid media campaigns with media agency, agents, and labels.

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• Manage email marketing communications for artists throughout projects.

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• Assist with basic in-house graphic design and video editing needs across all Primary Wave departments.

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• Ensure best practices are used with attention to new digital trends and platform updates.

Requirements

• 3+ years' experience working in the music or entertainment fields managing digital marketing campaigns and relationships with digital and social partners.

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• Passion for music, social media, lifestyle blogs, and discovering new music in interesting ways.

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• Ability to work in a collaborative high-volume work environment.

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• Comfortable working in an environment with many changeable demands and priorities, requiring scheduling flexibility, positive demeanor, and a 'can do' attitude.

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• Strong organizational and copywriting skills with excellent attention to detail, including grammar and spelling.

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• Adept in Photoshop, Video Editing Programs (Final Cut Pro, Premiere, etc.), and Microsoft Office (Outlook, Excel, Word, etc.).

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• Basic HTML experience is a major bonus.

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• Entrepreneurial mindset with the ability to read and react to trends in the social and online space.

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• Strong presentation skills (both written and spoken), creativity, and adaptability.

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• Demonstrated ability to develop content for online use and experience writing copy and creation of photo/video content.

Nice-to-haves

• Experience with email marketing platforms.

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• Familiarity with SEO best practices.

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• Knowledge of digital advertising platforms and analytics tools.

Benefits

• Competitive salary

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• Healthcare plan

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• 401(k)

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• Long-term and short-term disability

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• Holidays

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• Life insurance

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• Hybrid work schedule

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• Vacation

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