Senior Specialist, Digital Marketing Operations - CONTRACT

Position Overview We are looking for a highly analytical and detail-oriented Contract Sr. Digital Marketing Operations Specialist to optimize and scale our digital marketing infrastructure through impactful use cases & AI-led ones. This role will support ongoing workstreams in the areas of Lead Generation & Management, Marketing Asset migration efforts to Adobe AEM, and optimization of Marketing Performance dashboard & adoption. This role will impact efforts in developing seamless and efficient marketing operations. This is a contract (temporary) role requiring 4 days per week onsite at our Corporate Headquarters in Lisle, IL.

Responsibilities

Digital Marketing Infrastructure

• Support successful scaling of future forward approaches to lead generation and management efforts.
• Develop Business Requirements, Functional Requirements document as support towards efforts such as migration of Marketing assets to Adobe AEM.
• Develop Business Requirements, Functional Requirements document as support towards ongoing efforts with tie-in to Digital Marketing needs & scope.
• Oversee the utilization & adoption of tools such as Sales App to inform future investments.

Marketing Performance Measurement & Optimization

• Oversee ongoing backlog & prioritization of Performance dashboard evolution & support adoption of Insights generation & application in future campaign design & operations.
• Serve as a liaison across cross-functional & marketing team members to support content & discussions at forums such as Marketing Collaboration board, Marketing Performance Board etc.

Minimum Requirements

• Bachelor's degree
• At least 5 years of internet marketing experience

OR

• Master's degree
• At least 3 years of internet marketing experience

OR

• At least 7 years of internet marketing experience

Additional Requirements

• Qualified candidates, excluding current employees, must be legally authorized on an unrestricted basis (US Citizen, Legal Permanent Resident, Refugee or Asylee) to be employed in the United States. We do not anticipate providing employment related work sponsorship for this position (e.g., H-1B status)

Desired Skills

• Proven experience in marketing operations, or related field.
• Prior experience in working with/managing agency partner relationships
• Experience in B2B marketing, especially in Heavy Equipment Manufacturing, Industrials, Power Sports Equipment etc.
• Solid understanding of lead lifecycle management, attribution modeling, and funnel metrics.
• Experience with marketing automation, CRM Integration, and campaign execution.
• Strong experience in Process Design & Optimization
• Bachelor’s degree in Marketing, Business, Analytics, or a related field is preferred
• Excellent project management and communication skills.
• Analytical – Insights generation, visualization & reporting.
• Cross-functional collaboration – Enjoys connecting and collaborating with peers and stakeholders across functions
• Strong problem-solving skills & attention to details

Benefits and Compensation We provide a competitive total rewards package which ensures job satisfaction both on and off the job. We offer market-based compensation, health benefits, 401(k) match, tuition assistance, EAP, legal insurance, an employee discount program, and more. For this position, the expected salary range will be commensurate with the candidate’s applicable skills, knowledge and experience. You can learn more about our comprehensive benefits package at https://careers.international.com/#benefits. Company Overview ABOUT TRATON With its brands Scania, MAN, International, and Volkswagen Truck & Bus, TRATON SE is the parent and holding company of the TRATON GROUP and one of the world’s leading commercial vehicle manufacturers. The Group’s product portfolio comprises trucks, buses, and light-duty commercial vehicles. “Transforming Transportation Together. For a sustainable world.”: this intention underlines the Company’s ambition to have a lasting and sustainable impact on the commercial vehicle business and on the Group’s commercial growth. ABOUT INTERNATIONAL From a one-man company built on the world-changing invention of the McCormick reaper in 1831, to the 15,000-person-strong company we are today, few companies can lay claim to a history like International. Based in Lisle, Illinois, International Motors, LLC* creates solutions that deliver greater uptime and productivity to our customers throughout the full operation of our commercial vehicles. We build International® trucks and engines and IC Bus® school and commercial buses that are as tough and as smart as the people who drive them. We also develop Fleetrite® aftermarket parts. In everything we do, our vision is to accelerate the impact of sustainable mobility to create the cleaner, safer world we all deserve. As of 2021, we joined Scania, MAN and Volkswagen Truck & Bus in TRATON GROUP, a global champion of the truck and transport services industry. To learn more, visit www.International.com.

• International Motors, LLC is d/b/a International Motors USA in Illinois, Missouri, New Jersey, Ohio, Texas, and Utah.

EEO Statement We are an Equal Opportunity Employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. If you are a qualified individual with a disability and require a reasonable accommodation to access the online application system or participate in the interview process due to your disability, please email [email protected] to request assistance. Kindly specify Job Requisition Number / Job Title and Location in response. Otherwise, your request may not be considered. Apply tot his job Apply To this Job