Marketing Specialist - Communications & Digital

WHO WE ARE: DK Global is the country’s premier litigation visuals firm. We create 3D animated visual presentations for attorneys to use in demand packages, mediations, and trials. Through the creative process, we are the silent partner in putting broken lives and shattered dreams back together — one frame at a time. WHO WE’RE LOOKING FOR: We are looking for a Marketing Specialist, specializing in digital and communications, to join the marketing department in our shared vision to make a positive difference in the lives of those seeking justice. You should be supremely organized, endlessly curious, comfortable in both creative and analytical spaces, self-motivated, and great with people. This is an on-site position that will work at DK Global headquarters in Redlands, CA. Reporting to the Chief Marketing Officer, the Marketing Specialist’s role will provide support for DK Global’s day-to-day marketing tactics and campaigns. Successful applicants are comfortable communicating via various media, including email, phone, social media, fax, and postal mail; have hands-on experience with digital marketing for businesses; are comfortable giving feedback to colleagues and vendors; and can execute tasks as assigned efficiently, effectively, and accurately to help Marketing achieve its goals. JOB RESPONSIBILITIES: The Marketing Specialist – Communications & Digital is an individual contributor, whose responsibilities primarily fall into four buckets: content marketing & production, SEM, internal communications, and administrative. Content Marketing: DK Global’s marketing leans primarily on social proof, peer-to-peer evangelism, and demonstrating the quality of our product. You will take an active role facilitating content creation. That includes:

• Schedule and conduct testimonial interviews with DK Global’s clients.
• Obtain client approval to use closed projects for marketing purposes.
• Build and schedule marketing emails.
• Build and schedule social media content, both organic and paid.
• Simple graphic design and video editing with Canva, Envato, Photoshop, and Premiere Pro.
• Collaborate with team to produce and publish podcast episodes.
• Help provide feedback to creatives (both in-house and freelance) for content drafts.
• Publish emails and social media posts in line with content calendar.
• Maintain raw assets (e.g., interview footage, scrubbed animations, etc.) in shared folders so they can be quickly assigned to in-house and freelance creatives.

Search Engine Marketing: We also prioritize finding ways to get in front of our audience in meaningful, relevant ways, such as while looking up products and services we offer on search engines. This role helps to ensure our search engine marketing is optimized, including:

• Regularly meeting with our Google Ads rep.
• Maintaining and cultivating our keyword and negative keyword mix.
• Ensuring our campaign(s) are continuously and effectively running.
• Collaborating to design and launch landing pages.
• Optimizing campaigns to maximize ROAS.

Internal Communications: This role will also assist with internal communications to the DK Global team, including:

• Birthday and anniversary announcements.
• Team building events.
• Notable occasions.

Administrative: Last, but certainly not least, the Marketing Specialist will help with a variety of administrative needs that keep our marketing operations flowing smoothly, including:

• Postage and shipping.
• Procurement of marketing materials (e.g., plaques, swag, print collateral, etc.)
• Emails and social media posts for team milestones, like birthdays and work anniversaries.
• Fielding and directing incoming phone calls.

Finally, we are a fairly small company. This role supports a Marketing Project Coordinator and the CMO. We all wear many hats, so there will likely be other duties as assigned. REQUIREMENTS AND QUALIFICATIONS:

• Bachelor’s degree strongly preferred (Communication, public relations, marketing, or related field a plus but not required).
• Minimum 5 years in marketing, communications, public relations, or event planning.
• Understanding of social media platforms and engagement.
• Knowledge of HTML, CSS, and email marketing platforms like Constant Contact.
• Detail oriented with excellent written and verbal communication skills.
• High comfort level with business phone calls, video calls, and emails.
• Exhibits conceptual knowledge of company identity, mission, and goals.
• Ability to think both creatively and analytically.
• Deadline-oriented, inquisitive, with great follow-up and reporting skills.
• Responds well under pressure with strict time limits.
• Quick and enthusiastic learner.

Job Type: Full-time Schedule: 40+ hours per week

Compensation

Range: $24-30/hr (We value our employees’ time and believe your time should be compensated accordingly. This position will be paid on an hourly basis with overtime as needed.) DK Global, Inc. is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, including sexual orientation and gender identity, national origin, disability, protected Veteran status, or any other characteristic protected by federal, state, or local law. About DK Global: From our headquarters in Redlands, California, our team of artists, managers, and administrators work together to deliver accurate and understandable animations and illustrations to legal professionals. Since 1998, DK Global has led the courtroom visual industry, introducing the most innovative and accurate medical reconstructions, accident simulations, and visual aid methods. If you are looking to develop your career we provide the perfect opportunity to challenge yourself in an environment that will help you, not only learn, but grow. Every individual at DK Global plays an important role, from clerical tasks to creative direction, and we strive to provide a positive working environment where everyone’s contributions are recognized. Come join us! Apply tot his job Apply To this Job