Principal Product Marketing Manager - Amazon Fashion & Fitness

Join Our Team and Revolutionize the Future of Fashion and Fitness Shopping

We're seeking an innovative and data-driven Principal Product Marketing Manager to lead the evolution of our personalization and recommendations functions at Amazon Fashion & Fitness. As a strategic thinker with a passion for delivering exceptional customer experiences, you will drive increased relevance and engagement for our customers, creating a unique and personalized shopping experience that resonates with their individual preferences and shopping intentions.

Key Responsibilities:

• Lead and define strategy for Amazon Fashion and Fitness's personalization marketing function, driving short-term and long-term strategic plans through data-driven insights
• Develop and execute a strategy to support diverse shopping missions across the customer journey, ensuring the shopping experience is tailored to each mission type
• Define customer segments and build tailored strategies that reflect varied customer demographics, preferences, and behaviors
• Drive trend detection and model development for personalization, leveraging social listening tools, customer data, and other sources
• Develop and drive acquisition and retention strategies, focusing on personalized customer experiences that foster engagement, frequency of shopping, and increased basket building

Requirements:

• 9+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables)
• Experience building, executing, and scaling cross-functional marketing programs
• Experience driving direction and alignment with cross-functional teams
• Strong understanding and curiosity of the fashion and fitness shopper and trends
• Excellent communication skills and experience influencing cross-functional teams

What We Offer:

• Competitive salary (base pay ranges from $153,000/year to $252,900/year, depending on location and experience)
• Equity, sign-on payments, and other forms of compensation as part of a total compensation package
• Full range of medical, financial, and/or other benefits
• Opportunity to work with a talented team and contribute to the growth and success of Amazon Fashion & Fitness

How to Apply:

If you're a motivated and innovative marketing professional looking to make a impact, please apply via our internal or external career site. We're committed to a diverse and inclusive workplace and welcome applications from qualified candidates.